{"id":12069,"date":"2020-09-20T11:28:29","date_gmt":"2020-09-20T09:28:29","guid":{"rendered":"https:\/\/evertonfc.cz\/?p=12069"},"modified":"2020-09-20T14:49:42","modified_gmt":"2020-09-20T12:49:42","slug":"moneytalks","status":"publish","type":"post","link":"https:\/\/evertonfc.cz\/index.php\/2020\/09\/20\/moneytalks\/","title":{"rendered":"Moneytalks"},"content":{"rendered":"<h4>Shrnut\u00ed tohoto t\u00e9matu je kr\u00e1tk\u00e9: od roku 2016 investoval Everton do p\u0159\u00edchodu nov\u00fdch mu\u017esk\u00fdch posil 557 000 000 euro. Za\u0159adil se tak po bok finan\u010dn\u00edch turboklub\u016f PL jako je Chelsea, MUFC nebo MCFC? Co my, fanou\u0161ci na to?<\/h4>\n<p>Na \u00favod bych r\u00e1d p\u0159edeslal, \u017ee nem\u00e1m \u017e\u00e1dn\u00e9 ekonomick\u00e9 vzd\u011bl\u00e1n\u00ed a fundovanou anal\u00fdzu finan\u010dn\u00edch tok\u016f zde tedy nenajdete. Berte, pros\u00edm, tento kr\u00e1tk\u00fd \u010dl\u00e1nek jako odrazov\u00fd m\u016fstek k dal\u0161\u00ed diskuzi, kter\u00e1 jist\u011b p\u0159inese i ekonomicky vysoce odborn\u00e9 p\u0159\u00edsp\u011bvky. Podle m\u00e9ho n\u00e1zoru na tom ale nez\u00e1le\u017e\u00ed. Zaj\u00edm\u00e1 m\u011b zde jedin\u00e9: je v relac\u00edch fair play sna\u017eit se koupit si \u00fasp\u011bch (nechme te\u010f stranou, \u017ee dva poda\u0159en\u00e9 z\u00e1pasy \u00fasp\u011bch ned\u011blaj\u00ed, proto\u017ee Everton)?<\/p>\n<h4>Z historie<\/h4>\n<p>T\u00e9ma pen\u011bz a spor o m\u00edru jejich pou\u017e\u00edv\u00e1n\u00ed prov\u00e1z\u00ed anglick\u00fd fotbal doslova od sam\u00e9ho za\u010d\u00e1tku jeho historie. Zab\u00fdvat se pen\u011bzi bylo pova\u017eov\u00e1no za gentlemana ned\u016fstojn\u00e9. Odm\u011bna hr\u00e1\u010d\u016fm za z\u00e1pas se za\u010dala diskr\u00e9tn\u011b objevovat v jejich botech odlo\u017een\u00fdch po dobu z\u00e1pasu v \u0161atn\u011b nebo jim byla nem\u00e9n\u011b diskr\u00e9tn\u011b p\u0159ed\u00e1na z ruky do ruky v z\u00e1kout\u00ed vedle fotbalov\u00e9ho h\u0159i\u0161t\u011b. Roztr\u017eka z\u00e1hy vedla k striktn\u00edmu odd\u011blen\u00ed amat\u00e9rsk\u00e9ho a (polo) profesion\u00e1ln\u00edho fotbalu. Vznikla i pln\u011b amat\u00e9rsk\u00e1 anglick\u00e1 fotbalov\u00e9 reprezentace. Toto d\u011blen\u00ed zatrhlo a\u017e rozhodnut\u00ed FA v roce 1974. FA zak\u00e1zala ozna\u010dovat hr\u00e1\u010de za &#8222;profesion\u00e1ly&#8220; nebo &#8222;amat\u00e9ry&#8220; a p\u0159ik\u00e1zala je ozna\u010dovat prost\u011b jako &#8222;players.&#8220; Pen\u00edze tedy do anglick\u00e9ho fotbalu pat\u0159\u00ed. Jen\u017ee nejsou pen\u00edze, jako pen\u00edze.<\/p>\n<h4>May be strange, but rich<\/h4>\n<p>Zdr\u017eenlivost k moci pen\u011bz a ned\u016fv\u011bra k jejich nadm\u011brn\u00e9mu pou\u017e\u00edv\u00e1n\u00ed p\u0159i n\u00e1kupu jsou mezi fanou\u0161ky PL zako\u0159en\u011bn\u00e9 i dnes. Byly je\u0161t\u011b umocn\u011bn\u00e9 masivn\u00edm vstupem petrodolar\u016f do PL. V\u00fdhrady k tomuto postupu jsou:<\/p>\n<ul>\n<li>Klub z\u00e1sobovan\u00fd nevysychaj\u00edc\u00edm tokem pen\u011bz bez ohledu na hern\u00ed a hospod\u00e1\u0159sk\u00e9 v\u00fdsledky m\u00e1 v porovn\u00e1n\u00ed s ostatn\u00edmi finan\u010dn\u011b nedopuj\u00edc\u00edmi kluby zna\u010dnou v\u00fdhodu p\u0159i koupi hr\u00e1\u010d\u016f dle sv\u00e9ho gusta.\u00a0 Ekonomickou str\u00e1nku tohoto probl\u00e9mu se sna\u017e\u00ed \u0159e\u0161it Financial Fair Play, i kdy\u017e jen sotva st\u00edh\u00e1 dr\u017eet krok s realitou.<\/li>\n<li>Majitelem klubu, jeho mecen\u00e1\u0161em, nebo zkr\u00e1tka dodavatelem pen\u011bz je, pokud ne rovnou zlo\u010dinec, tak aspo\u0148 \u0161\u00edbr r\u016fzn\u00e9 provenience. Nen\u00ed p\u0159\u00edjemn\u00e9 podporovat klub financovan\u00fd gaunerem.\u00a0 Konkr\u00e9tn\u011b nap\u0159\u00edklad aktivity Moshiriho spole\u010dn\u00edka Usmanova se do tradi\u010dn\u00ed &#8222;Everton&#8217;s dignity&#8220; vt\u011bsnaj\u00ed jen obt\u00ed\u017en\u011b.<\/li>\n<\/ul>\n<h4>Rich, but blue<\/h4>\n<p>Kdy\u017e v r. 2016 Everton z\u00edskal sv\u00e9ho miliard\u00e1\u0159e, tak si po \u00e9\u0159e \u0161kudlen\u00ed nejeden Evertonian oddechl. Asi jen m\u00e1lokdo si byl ochoten p\u0159ipustit, \u017ee jsme opustili spolek &#8222;lidov\u00fdch klub\u016f&#8220; a p\u0159esunuli jsme se do spole\u010dnosti bohatc\u016f. J\u00e1 jsem se ut\u011b\u0161oval t\u00edm, \u017ee Moshiri je obchodn\u00edk, tak\u017ee se na Everton d\u00edv\u00e1 ne jako na hra\u010dku, ale jako na byznys projekt, kter\u00fd mu po po\u010d\u00e1te\u010dn\u00ed investici vynese pen\u00edze. Co\u017e je n\u011bco, s \u010d\u00edm bych nakonec asi probl\u00e9m nem\u011bl. Bohu\u017eel nepom\u011br mezi investic\u00ed ve v\u00fd\u0161i p\u0159es p\u016fl miliardy euro a n\u00e1vratem 300 mili\u00f3n\u016f euro za transfer nepot\u0159ebn\u00fdch hr\u00e1\u010d\u016f plus propad EFC do \u010derven\u00fdch \u010d\u00edsel \u0159\u00edk\u00e1 n\u011bco jin\u00e9ho. Jako laikovi se mi zd\u00e1, \u017ee takto \u00fasp\u011b\u0161n\u00fd byznys model nevypad\u00e1. Nav\u00edc s Usmanovem v pozad\u00ed.<\/p>\n<p>Za t\u00e9to situace pova\u017euji anga\u017eov\u00e1n\u00ed nov\u00fdch (a asi i prvn\u00edch skute\u010dn\u00fdch) hv\u011bzd za definitivn\u00ed potvrzen\u00ed toho, \u017ee ani Everton neodolal mo\u017enosti pou\u017e\u00edt finan\u010dn\u00ed kyj hodn\u00fd Ilji Muromce a \u00fasp\u011bch (pokud se v\u016fbec dostav\u00ed) si prost\u011b vydupe za ka\u017edou cenu. Nelze se divit \u017ee za\u010d\u00edn\u00e1me b\u00fdt pova\u017eov\u00e1ni za \u0161a\u0161ky.<\/p>\n<p>Ra\u010dte do diskuze n\u00ed\u017ee uv\u00e9st, co si o tom mysl\u00edte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shrnut\u00ed tohoto t\u00e9matu je kr\u00e1tk\u00e9: od roku 2016 investoval Everton do p\u0159\u00edchodu nov\u00fdch mu\u017esk\u00fdch posil 557 000 000 euro. Za\u0159adil se tak po bok finan\u010dn\u00edch turboklub\u016f PL jako je Chelsea, MUFC nebo MCFC. Co my, fanou\u0161ci na to?<\/p>\n","protected":false},"author":26,"featured_media":12072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moneytalks - Official Czech &amp; Slovak Everton Supporters&#039; Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evertonfc.cz\/index.php\/2020\/09\/20\/moneytalks\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moneytalks - Official Czech &amp; Slovak Everton Supporters&#039; Club\" \/>\n<meta property=\"og:description\" content=\"Shrnut\u00ed tohoto t\u00e9matu je kr\u00e1tk\u00e9: od roku 2016 investoval Everton do p\u0159\u00edchodu nov\u00fdch mu\u017esk\u00fdch posil 557 000 000 euro. Za\u0159adil se tak po bok finan\u010dn\u00edch turboklub\u016f PL jako je Chelsea, MUFC nebo MCFC. 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