{"id":18018,"date":"2022-03-11T13:26:15","date_gmt":"2022-03-11T12:26:15","guid":{"rendered":"https:\/\/evertonfc.cz\/?p=18018"},"modified":"2022-03-19T15:03:53","modified_gmt":"2022-03-19T14:03:53","slug":"ruske-peniaze-v-efc-koncia","status":"publish","type":"post","link":"https:\/\/evertonfc.cz\/index.php\/2022\/03\/11\/ruske-peniaze-v-efc-koncia\/","title":{"rendered":"Rusk\u00e9 peniaze v EFC kon\u010dia"},"content":{"rendered":"

Everton kone\u010dne zaujal mor\u00e1lne stanovisko v situ\u00e1ci\u00ed, kde ako klub nemohol ni\u010d z\u00edska\u0165. Iba zachova\u0165 si vlastn\u00fa tv\u00e1r. Vplyv Alishera Usmanova teda zrejme nadobro skon\u010dil.<\/h4>\n

Agresia Putinovho re\u017eimu na Ukrajine si od prv\u00e9ho d\u0148a \u017eiada obete. Predov\u0161etk\u00fdm \u013eudsk\u00e9, potom materi\u00e1lne, a v neposlednej rade finan\u010dn\u00e9. Everton na \u010dele s Farhadom Moshirim vcelku dlho v\u00e1hal, ako sa zachova\u0165. Boli sme svedkami ako nielen \u0161portov\u00e9 in\u0161tit\u00facie bez v\u00e1hania izolovali a zbavili sa v\u0161etk\u00fdch a v\u0161etk\u00e9ho, \u010do sa len podobalo na rusk\u00e9. A Karamelky? Tie maj\u00fa od roku 2017 rusk\u00fd kapit\u00e1l, ktor\u00fd ich (mo\u017eno aj chvalabohu) zatia\u013e nikam poriadne nedostal. Vlastne s nimi za\u010dal c\u00fava\u0165. Ale to nie je podstatn\u00e9.<\/p>\n

Vedenie klubu prijalo rozhodnutie stopn\u00fa\u0165 finan\u010dn\u00fa podporu oligarchu Alishera Usmanova. Ako ozrejmil dobre informovan\u00fd port\u00e1l The Athletic, rozhodnutie bolo prijat\u00e9 minul\u00fd t\u00fd\u017ede\u0148 v utorok. A to po rozhovoroch medzi majite\u013eom Evertonu Farhadom Moshirim (priate\u013eom a dlhoro\u010dn\u00fdm obchodn\u00fdm partnerom Usmanova), predsedom klubu Billom Kenwrightom a v\u00fdkonnou riadite\u013ekou Denise Barrett-Baxendale.<\/p>\n

Farhad Moshiri, ktor\u00e9ho rodi\u010dia \u00fadajne utiekli z rodn\u00e9ho Ir\u00e1nu v roku 1979 pred revol\u00faciou, ktor\u00e1 si vy\u017eiadala tis\u00edce obet\u00ed, vedel, \u017ee treba nie\u010do urobi\u0165. Akceptoval naliehanie Kenwrighta a Barrett-Baxendalovej, \u017ee je potrebn\u00e9 kona\u0165. Najm\u00e4 pre klub, ktor\u00fd je hrd\u00fd na to, \u017ee v\u017edy rob\u00ed spr\u00e1vnu vec.<\/p>\n

Ofici\u00e1lne stanovisko EFC zo stredy 2. marca:<\/strong><\/h4>\n

\u201eV\u0161etci v Evertone s\u00fa \u0161okovan\u00ed a zarm\u00faten\u00ed hrozn\u00fdmi udalos\u0165ami, ktor\u00e9 sa odohr\u00e1vaj\u00fa na Ukrajine. T\u00e1to tragick\u00e1 situ\u00e1cia sa mus\u00ed \u010do najsk\u00f4r skon\u010di\u0165 a treba sa vyhn\u00fa\u0165 \u010fal\u0161\u00edm strat\u00e1m na \u017eivotoch. Hr\u00e1\u010di, tr\u00e9neri a v\u0161etci pracuj\u00faci v Evertone poskytuj\u00fa pln\u00fa podporu n\u00e1\u0161mu hr\u00e1\u010dovi Vitaliyovi Mykolenkovi a jeho rodine, a bud\u00fa v tom pokra\u010dova\u0165. Klub m\u00f4\u017ee potvrdi\u0165, \u017ee s okam\u017eitou platnos\u0165ou pozastavil v\u0161etky sponzorsk\u00e9 dohody s rusk\u00fdmi spolo\u010dnos\u0165ami USM, Megafon a Yota.\u201c<\/em><\/span><\/p><\/blockquote>\n

\u010co s\u00fa to za firmy? Aby sme uviedli veci na prav\u00fa mieru, v\u0161etky tri s\u00fa na seba naviazan\u00e9. USM Holdings je glob\u00e1lny konglomer\u00e1t s\u00a0cie\u013eom zdru\u017eova\u0165 podnikanie Usmanova. Hlavn\u00e9 invest\u00edcie s\u00fa do kovopriemyslu, \u0165a\u017eobn\u00e9ho priemyslu, telekomunik\u00e1ci\u00ed, technol\u00f3gi\u00ed a\u00a0tie\u017e m\u00e9di\u00ed. Tam pr\u00e1ve v\u00e4\u010d\u0161inovo spoluvlastn\u00ed MegaFon. Druh\u00e9ho najv\u00e4\u010d\u0161ieho mobiln\u00e9ho a tretieho najv\u00e4\u010d\u0161ieho telekomunika\u010dn\u00e9ho oper\u00e1tora v Rusku.<\/p>\n

A ten je stopercentn\u00fdm vlastn\u00edkom Yoty, ruskej mobilnej \u0161irokop\u00e1smovej spolo\u010dnosti a v\u00fdrobcu smartf\u00f3nov. Medzi podniky zastre\u0161en\u00e9 USM Holdings patr\u00ed aj Metalloinvest, najv\u00e4\u010d\u0161ia \u0165a\u017eobn\u00e1 spolo\u010dnos\u0165 v Rusku. Skupina USM m\u00e1 takisto podiely v spolo\u010dnostiach Uber, Spotify, Airbnb a Klarna. Uzbek Alisher Usmanov je tie\u017e pova\u017eovan\u00fd za jedn\u00e9ho z najv\u00e4\u010d\u0161\u00edch investorov Facebooku, s odhadovan\u00fdm majetkom 16 mili\u00e1rd dol\u00e1rov.<\/p>\n

U+S+M<\/strong><\/h4>\n

Mo\u017eno \u0161\u00edpite, \u010do tieto tri p\u00edsmenk\u00e1 v n\u00e1zve vy\u0161\u0161ie spom\u00ednanej spolo\u010dnosti znamenaj\u00fa. Nu\u017e, predstavuj\u00fa inici\u00e1lny troch zakladate\u013eov. Usmanov, Skoch, Moshiri. \u00c1no, n\u00e1\u0161 vlastn\u00edk je tam tie\u017e s najmen\u0161\u00edm podielom. A rok potom, \u010do si zmyslel k\u00fapu Evertonu, prizval kolegu na sponzoring. Dlho bol pova\u017eovan\u00fd za k\u013e\u00fa\u010dov\u00e9ho investora Evertonu, no napriek tomu nie je akcion\u00e1rom klubu. A to pravdepodobne preto, \u017ee a\u017e do roku 2018 vlastnil ur\u010dit\u00e9 percent\u00e1 akci\u00ed v Arsenale. D\u00f4veryhodn\u00e9 m\u00e9di\u00e1 tvrdia, \u017ee vplyv Usmanova na Merseyside presahuje len peniaze.<\/p>\n

Port\u00e1l The Athletic u\u017e sk\u00f4r informoval, \u017ee b\u00fdval\u00fd mana\u017e\u00e9r Rafa Ben\u00edtez sa minul\u00e9 leto pred anga\u017eovan\u00edm do klubu stretol s Moshirim a Usmanovom na luxusnej jachte rusk\u00e9ho miliard\u00e1ra. Taktie\u017e sa \u0161u\u0161k\u00e1, \u017ee tento Uzbek bol pr\u00edtomn\u00fd aj pri predch\u00e1dzaj\u00facich rozhovoroch o novom mana\u017e\u00e9rovi v Goodison Parku. Naposledy dokonca aj pri menovan\u00ed Franka Lamparda. Ten to v\u0161ak aj s klubom vehementne odmietaj\u00fa.<\/p>\n

\"\"

Dilbar. \u0160iesta najdlh\u0161ia a tretia naj\u0165a\u017e\u0161ia jachta na svete, ktor\u00e1 a\u017e doned\u00e1vna patrila Usmanovovi. Odhadovan\u00e1 cena sa pohybuje od\u00a0 600 po 735 mili\u00f3nov dol\u00e1rov. 2. marca bola v Hamburgu zhaban\u00e1 nemeck\u00fdmi \u00faradmi po uvalen\u00ed sankci\u00ed EU. <\/span><\/p><\/div>\n

Usmanov synovec Sarvar Ismailov v novembri odst\u00fapil z predstavenstva Evertonu z osobn\u00fdch a zdravotn\u00fdch d\u00f4vodov. Sarvar (26r) a jeho brat Sanjar (34r) boli obvinen\u00ed z \u0165a\u017ek\u00e9ho ubl\u00ed\u017eenia na zdrav\u00ed v s\u00favislosti s \u00fadajn\u00fdm incidentom v j\u00fani minul\u00e9ho roka, ale pr\u00edpad proti nim bol v decembri zamietnut\u00fd pre nedostatok d\u00f4kazov.<\/p>\n

Sponzoring Evertonu<\/strong><\/h4>\n

V janu\u00e1ri 2017 sa USM dohodlo na po\u010diato\u010dnej p\u00e4\u0165ro\u010dnej zmluve na sponzorovanie tr\u00e9ningov\u00e9ho centra Evertonu, ktor\u00e9 je a\u017e doteraz zn\u00e1me ako USM Finch Farm. Hodnota tejto zmluvy sa v roku 2019 zv\u00fd\u0161ila na 12 mili\u00f3nov libier ro\u010dne, pri\u010dom Everton a USM tie\u017e s\u00fahlasili s roz\u0161\u00edren\u00fdm partnerstvom, v\u010faka ktor\u00e9mu by sa zna\u010dky USM a MegaFon zobrazovali v Goodison Parku ako bannery a LED reklamn\u00e9 panely.<\/p>\n

Za\u010diatkom roka 2020 Everton ozn\u00e1mil, \u017ee USM s\u00fahlasila so zaplaten\u00edm 30 mili\u00f3nov libier za exkluz\u00edvnu prv\u00fa mo\u017enos\u0165 z\u00edskania pr\u00e1v na pomenovanie jeho nov\u00e9ho \u0161tadi\u00f3na v dokoch Bramley-Moore, ktor\u00fd je v s\u00fa\u010dasnosti vo f\u00e1ze v\u00fdstavby. Ne\u0161lo o skuto\u010dn\u00e9 pr\u00e1va, ale iba o pr\u00e1vo ich k\u00fapi\u0165, tzv. predkupn\u00e9.<\/p>\n

Nesk\u00f4r v roku 2020 MegaFon uzatvoril dohodou sta\u0165 sa sponzorom prednej \u010dasti dresu pre Everton Women. Hoci hodnota e\u0161te nebola zverejnen\u00e1, klub uviedol, \u017ee ide o najv\u00e4\u010d\u0161iu obchodn\u00fa dohodu v hist\u00f3rii \u017eensk\u00e9ho t\u00edmu EFC. Everton n\u00e1sledne tie\u017e potvrdil dohodu s Yotou, ktor\u00e1 sa stala sponzorom na ruk\u00e1voch \u017eien.<\/p>\n

Vo svojich \u00fa\u010dtoch za finan\u010dn\u00fd rok 2019\/20 Everton ozn\u00e1mil, \u017ee pr\u00edjmy zo sponzorstva, reklamy a merchandisingu dosiahli rekordn\u00fdch 63,7 mili\u00f3na libier. To predstavovalo n\u00e1rast o 119 percent v porovnan\u00ed s predch\u00e1dzaj\u00facim rokom. A to najmenej \u00a342 mili\u00f3nov sponzorsk\u00fdch pr\u00edjmov za dan\u00fd finan\u010dn\u00fd rok poch\u00e1dzalo len z USM. Do toho sa v\u0161ak pr\u00edjem za spom\u00ednan\u00e9 predkupn\u00e9 pr\u00e1va na pomenovanie nov\u00e9ho \u0161tadi\u00f3na ner\u00e1ta.<\/p>\n

Sankcie vo\u010di Usmanovovi boli ot\u00e1zkou \u010dasu<\/strong><\/h4>\n

V pondelok ve\u010der 28. febru\u00e1ra bol Usmanov uveden\u00fd na zozname 26 oligarchov, na ktor\u00fdch E\u00da uvalila sankcie. Vo \u0161tvrtok u\u017e konali u\u017e aj britsk\u00e9 \u00farady. 68-ro\u010dn\u00e9ho mu\u017ea ozna\u010dili za prokreme\u013esk\u00e9ho oligarchu s mimoriadne \u00fazkymi v\u00e4zbami na rusk\u00e9ho prezidenta Vladim\u00edra Putina. Rada E\u00da uviedla:<\/p>\n

\u201eUsmanov je ozna\u010dovan\u00fd za jedn\u00e9ho z ob\u013e\u00faben\u00fdch oligarchov Vladim\u00edra Putina. Je pova\u017eovan\u00fd za jedn\u00e9ho z rusk\u00fdch podnikate\u013eov-\u00faradn\u00edkov, ktor\u00ed boli poveren\u00ed obsluhovan\u00edm finan\u010dn\u00fdch tokov, ale ich poz\u00edcie z\u00e1visia od v\u00f4le prezidenta.\u201c<\/em><\/span><\/p>\n

Tieto vyhl\u00e1senia tie\u017e uviedli, \u017ee Usmanov akt\u00edvne materi\u00e1lne alebo finan\u010dne podporoval rusk\u00fdch verejn\u00fdch \u010dinite\u013eov zodpovedn\u00fdch za anexiu Krymu a\u00a0rovnako akt\u00edvne podporoval aj politiku ruskej vl\u00e1dy na destabiliz\u00e1ciu Ukrajiny. V d\u00f4sledku toho mu bol zmrazen\u00fd majetok v\u00a0E\u00da aj Brit\u00e1nii, kam mu bol tie\u017e zak\u00e1zan\u00fd vstup alebo prechod cez \u00fazemie. V\u00a0roku 2010 sa pre Forbes nechal po\u010du\u0165:<\/p>\n

\u201eSom hrd\u00fd na to, \u017ee pozn\u00e1m Putina, a to, \u017ee ho v\u0161etci nemaj\u00fa radi, nie je Putinov probl\u00e9m.\u201c<\/em><\/span><\/p>\n

Vo vyhl\u00e1sen\u00ed 1. marca ozn\u00e1mil, \u017ee do\u010dasne od\u00edde z funkcie prezidenta Medzin\u00e1rodnej \u0161ermiarskej feder\u00e1cie. Usmanov ozna\u010dil sankcie zo strany E\u00da za nespravodliv\u00e9. Nap\u00edsal nasledovn\u00e9:<\/p>\n

\u201eD\u00f4vody pou\u017eit\u00e9 na ospravedlnenie sankci\u00ed s\u00fa nepravdiv\u00e9 a hanliv\u00e9 obvinenia po\u0161kodzuj\u00fa moju \u010des\u0165, d\u00f4stojnos\u0165 a obchodn\u00fa poves\u0165. Pou\u017eijem v\u0161etky z\u00e1konn\u00e9 prostriedky na ochranu svojej cti a dobrej povesti.\u201c<\/em><\/span><\/p>\n

Ovplyvn\u00ed to Everton?<\/strong><\/h4>\n

Ako presne sankcie ovplyvnia n\u00e1\u0161 klub, zost\u00e1va pre v\u00e4\u010d\u0161inu \u013eud\u00ed nejasn\u00e9. Rusk\u00e1 tla\u010dov\u00e1 agent\u00fara Interfax v utorok informovala o vyhl\u00e1sen\u00ed Metalloinvestu (100% vlastnen\u00e1 USM), pod\u013ea ktor\u00e9ho sa obmedzenia E\u00da nevz\u0165ahuj\u00fa na \u0148u ani na ostatn\u00e9 holdingov\u00e9 spolo\u010dnosti USM. Usmanov toti\u017e vlastn\u00ed menej ako 50 % materskej spolo\u010dnosti USM Group a nekontroluje podniky skupiny. Rovnako ani Moshiri.<\/p>\n

Jeho zaradenie do sank\u010dn\u00fdch zoznamov E\u00da teda neroz\u0161iruje \u00fa\u010dinok pr\u00edslu\u0161n\u00fdch sankci\u00ed na spolo\u010dnosti USM. Moshiri, ktor\u00fd je jedn\u00fdm z men\u0161inov\u00fdch akcion\u00e1rov USM Holding, to zatia\u013e odmietol komentova\u0165. S\u00e1m p\u00f4sob\u00ed ako predseda spolo\u010dnosti USM Holdings a v spolo\u010dnosti m\u00e1 presne osempercentn\u00fd podiel. M\u00e1 tie\u017e podiel v spolo\u010dnosti MegaFon, ktorej hlavn\u00fdm akcion\u00e1rom je pr\u00e1ve 68-ro\u010dn\u00fd Usmanov.<\/p>\n

V\u0161eobecne sa predpoklad\u00e1, \u017ee postavenie Usmanova ako sponzora a nie ako akcion\u00e1ra Evertonu znamen\u00e1, \u017ee je na klube, aby rozhodol o potrebn\u00fdch krokoch, ktor\u00e9 vy\u00fastili v spom\u00ednan\u00e9 pozastavenie sponzorstva. In\u00fd vplyv sankci\u00ed nemus\u00ed by\u0165 ist\u00fd \u010das zrejm\u00fd, ale je rozumn\u00e9 o\u010dak\u00e1va\u0165, \u017ee v\u0161etky strany bud\u00fa finan\u010dne postihnut\u00e9 v d\u00f4sledku \u010fal\u0161ieho nevyspytate\u013en\u00e9ho v\u00fdvoja spojen\u00e9ho s vojnou na Ukrajine.<\/p>\n

Kozmetick\u00e9 \u00fapravy a\u00a0koniec CAZOO<\/strong><\/h4>\n

Po tom, \u010do klub ozn\u00e1mil pozastavenie svojich sponzorsk\u00fdch zml\u00fav s rusk\u00fdmi spolo\u010dnos\u0165ami, za\u010dala sa naliehav\u00e1 pr\u00e1ca na odstra\u0148ovan\u00ed ne\u017eiad\u00facej reklamy. V Goodison Parku a na Finch Farm s\u00fa pre\u010d plochy s logom USM, ako aj Megafon na LED displejoch ved\u013ea nich. Obrovsk\u00e9 logo Megafon na boku \u0161tadi\u00f3na bolo minul\u00fd t\u00fd\u017ede\u0148 v stredu demontovan\u00e9, pri\u010dom n\u00e1klady na tieto opatrenia sa odhaduj\u00fa na pribli\u017ene pol mili\u00f3na libier.<\/p>\n

\"\"Tie\u017e pokra\u010duj\u00fa pr\u00e1ce s cie\u013eom zabezpe\u010di\u0165, aby sa nepred\u00e1val \u017eiadny tovar s logom mobiln\u00e9ho oper\u00e1tora Megafon. Everton zmenil tie\u017e p\u00e4ti\u010dky e-mailov v celom klube, aby odstr\u00e1nili logo USM z ofici\u00e1lnej klubovej komunik\u00e1cie. V stredu ve\u010der nast\u00fapili Everton Women proti Aston Ville v dresoch bez sponzora. Pri\u010dom e\u0161te pred p\u00e1r d\u0148ami bol sponzorom prednej \u010dasti tri\u010dka Megafon a sponzor bo\u010dn\u00e9ho ruk\u00e1va Yota.<\/p>\n

\u010eal\u0161ia novinka, ktor\u00e1 \u00faplne nes\u00favis\u00ed s vojnou na Ukrajine, je koniec CAZOO ako hlavn\u00e9ho sponzora klubu na dresoch po tejto sez\u00f3ne. Cazoo prevzal sponzorstvo nad dresmi Evertonu v lete 2020 po africkej st\u00e1vkovej spolo\u010dnosti SPORTPESA. Pri\u010dom aktu\u00e1lna zmluva v hodnote \u00a310 mili\u00f3nov ro\u010dne trv\u00e1 do tohto leta. V kombin\u00e1cii s pr\u00edjmami od spolo\u010dnost\u00ed USM tak EFC pr\u00edde o zhruba \u00a330 mili\u00f3nov ro\u010dne. Rokovania o novom sponzorovi na dresoch v\u0161ak u\u017e pod\u013ea zdrojov novin\u00e1rov pozit\u00edvne prebiehaj\u00fa.<\/p>\n

Stanovisko spolo\u010dnosti CAZOO:<\/strong><\/h4>\n

\u201eM\u00f4\u017eeme potvrdi\u0165, \u017ee sponzorstvo CAZOO futbalov\u00e9ho klubu Everton nebude po skon\u010den\u00ed aktu\u00e1lnej sez\u00f3ny pokra\u010dova\u0165. P\u00f4vodn\u00e1 zmluva bola na dva roky a po\u010das tohto obdobia to bolo siln\u00e9 partnerstvo, ktor\u00e9 splnilo na\u0161e ciele a sme hrd\u00ed, \u017ee sme po\u010das tohto obdobia podporili klub a vyzbierali viac ako 75 000 libier pre Everton in the Community. Nepodarilo sa n\u00e1m dohodn\u00fa\u0165 vhodn\u00e9 podmienky na pred\u013a\u017eenie n\u00e1\u0161ho sponzorstva nad r\u00e1mec p\u00f4vodn\u00fdch dvoch rokov, ale m\u00f4\u017eeme potvrdi\u0165, \u017ee zostaneme hlavn\u00fdm partnerom a sponzorom dresu futbalov\u00e9ho klubu Aston Villa v bud\u00facej sez\u00f3ne.\u201c<\/em><\/span><\/p><\/blockquote>\n

Finan\u010dn\u00e9 straty<\/strong><\/h4>\n

Everton zaznamenal kombinovan\u00e9 straty vo v\u00fd\u0161ke 265 mili\u00f3nov libier vo svojich posledn\u00fdch troch \u00fa\u010dtovac\u00edch obdobiach. 140 mili\u00f3nov libier v rokoch 2019\/20, 112 mili\u00f3nov libier v rokoch 2018\/19 a 13 mili\u00f3nov libier v rokoch 2017\/18. Klub z toho prip\u00edsal celkovo 67 mili\u00f3nov libier v rokoch 2019\/20 priamo d\u00f4sledkom pand\u00e9mie COVID-19. Av\u0161ak \u010d\u00edsla str\u00e1t za posledn\u00fd rok zatia\u013e verejn\u00e9 nem\u00e1me. Klub nimi ale disponuje od decembra.<\/p>\n

Pravidl\u00e1 Zisku a Udr\u017eate\u013enosti umo\u017e\u0148uj\u00fa straty vo v\u00fd\u0161ke \u00a3105 mili\u00f3nov po\u010das trojro\u010dn\u00e9ho obdobia, hoci obmedzenia boli v d\u00f4sledku pand\u00e9mie uvo\u013enen\u00e9. Pre EFC je rozhoduj\u00face, \u017ee tento v\u00fdpo\u010det nezah\u0155\u0148a m\u00ed\u0148anie na kapit\u00e1lov\u00e9 v\u00fddavky ako je nov\u00fd \u0161tadi\u00f3n, ako aj na oblasti \u017eensk\u00e9ho t\u00edmu, komunitn\u00fdch projektov a akad\u00e9mie.<\/p>\n

Rozumie sa, \u017ee klub prij\u00edmal platby od USM v spl\u00e1tkach po\u010das cel\u00e9ho roka. Pod\u013ea m\u00e9di\u00ed sa tie nebud\u00fa musie\u0165 vr\u00e1ti\u0165. Ani \u00a330 mili\u00f3nov, ktor\u00e9 dostali od USM v roku 2020 za predkupn\u00e9 pr\u00e1va na pomenovanie nov\u00e9ho \u0161tadi\u00f3na v dokoch Bramley-Moore. Tam nie je podp\u00edsan\u00e1 \u017eiadna kone\u010dn\u00e1 dohoda. Tak\u017ee teoreticky sa klub m\u00f4\u017ee za\u010da\u0165 obzera\u0165 inde, ak mus\u00ed. \u010co je teda vysoko pravdepodobn\u00e9. Zdroje z prostredia klubu pre The Athletic zd\u00f4raznili, \u017ee v d\u00f4sledku doteraj\u0161ieho v\u00fdvoja zatia\u013e nedo\u0161lo k \u017eiadnemu materi\u00e1lnemu vplyvu na projekt v\u00fdstavby \u0161tadi\u00f3na.<\/p>\n

FFP<\/strong><\/h4>\n

Napriek tomu, aj keby sa vzali do \u00favahy zmluvy s USM, MegaFon a\u00a0Yota (ktor\u00e9 prakticky skon\u010dili), finan\u010dn\u00e9 \u00fa\u010dty uk\u00e1zali jasn\u00fa potrebu diverzifikova\u0165 a pokra\u010dova\u0165 v raste pr\u00edjmov\u00fdch tokov. Inak sa udr\u017eate\u013enos\u0165 pri s\u00fa\u010dasnom stave dosiahnu\u0165 ned\u00e1. Sponzorstvo je d\u00f4le\u017eit\u00e9 pre schopnos\u0165 klubu sp\u013a\u0148a\u0165 pravidl\u00e1 FFP.<\/p>\n

Tam sa Everton st\u00e1le pohybuje na hrane. Aktu\u00e1lne v\u0161ak je v kontakte s Premier League oh\u013eadom ujasnenia si, ko\u013eko presne zo str\u00e1t e\u0161te m\u00f4\u017ee prip\u00edsa\u0165 na vrub pand\u00e9mie covidu-19. Za norm\u00e1lnych okolnost\u00ed by toti\u017e FFP jasne poru\u0161il. Av\u0161ak klasick\u00e9 trojro\u010dn\u00e9 obdobie reportovania je teraz v\u00fdnimo\u010dne pred\u013a\u017een\u00e9 na \u0161tyri roky, aby si kluby vedeli straty lep\u0161ie rozlo\u017ei\u0165 v \u010dase. Daily Mail aktu\u00e1lne stra\u0161\u00ed, \u017ee klubu \u010disto technicky hroz\u00ed odpo\u010det bodov. Realita a n\u00e1zory v\u00e4\u010d\u0161iny \u013eud\u00ed z brand\u017ee to v\u0161ak spochyb\u0148uj\u00fa a pova\u017euj\u00fa za nepravdepodobn\u00e9.<\/p>\n

Vedenie ligy toti\u017e najm\u00e4 pre pand\u00e9miu nechce hroti\u0165 tieto z\u00e1le\u017eitosti a\u00a0by\u0165 pr\u00edli\u0161 pr\u00edsne, pokia\u013e to nie je absol\u00fatne nevyhnutn\u00e9. Kone\u010dn\u00fd term\u00edn pre v\u0161etky kluby, aby predlo\u017eili aktu\u00e1lne \u00fa\u010dty, ako aj svoje progn\u00f3zy na zvy\u0161ok sez\u00f3ny, je koniec tohto marca. Proces preverovania \u00fa\u010dtov bude trva\u0165 nieko\u013eko mesiacov, pri\u010dom v\u0161etky kluby, u ktor\u00fdch sa zist\u00ed poru\u0161enie pravidiel, bud\u00fa \u010deli\u0165 obvineniam a\u017e na konci sez\u00f3ny.<\/p>\n

A\u00a0ke\u010f\u017ee Everton zatia\u013e na dobu neur\u010dit\u00fa pozastavil (a zrejme zru\u0161\u00ed) obchody spojen\u00e9 s USM, potom m\u00e1 obchodn\u00e9 oddelenie klubu \u010fal\u0161iu pr\u00e1cu naviac, aby prinieslo nov\u00e9 formy pr\u00edjmov na kompenz\u00e1ciu v\u00fdznamn\u00fdch str\u00e1t, na ktor\u00e9 sa klub predt\u00fdm spoliehal. Ide o\u00a0v\u00e1\u017enu situ\u00e1ciu, ale nepredpoklad\u00e1 sa, \u017ee by to ovplyvnilo dlhodob\u00e9 pre\u017eitie klubu alebo jeho schopnos\u0165 plati\u0165 zamestnancov a hr\u00e1\u010dov.<\/p>\n

(fotozdroj: Getty Images, Josep Baresic, Andrew Teebay)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Everton kone\u010dne zaujal mor\u00e1lne stanovisko v situ\u00e1ci\u00ed, kde ako klub nemohol ni\u010d z\u00edska\u0165. Iba zachova\u0165 si vlastn\u00fa tv\u00e1r. Vplyv Alishera Usmanova teda zrejme skon\u010dil.<\/p>\n","protected":false},"author":1,"featured_media":18042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42],"tags":[],"yoast_head":"\nRusk\u00e9 peniaze v EFC kon\u010dia - Official Czech & Slovak Everton Supporters' Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evertonfc.cz\/index.php\/2022\/03\/11\/ruske-peniaze-v-efc-koncia\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rusk\u00e9 peniaze v EFC kon\u010dia - Official Czech & Slovak Everton Supporters' Club\" \/>\n<meta property=\"og:description\" content=\"Everton kone\u010dne zaujal mor\u00e1lne stanovisko v situ\u00e1ci\u00ed, kde ako klub nemohol ni\u010d z\u00edska\u0165. 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