Nov\u00fdm, op\u00e4\u0165 historicky rekordn\u00fdm sponzorom sa st\u00e1va popredn\u00e1 platforma online kas\u00edn a \u0161portov\u00fdch st\u00e1vok. Viacro\u010dn\u00e9 partnerstvo sa za\u010dne 1. j\u00fala a je to doposia\u013e najhodnotnej\u0161ia zmluva na predn\u00fa stranu dresu EFC v 144-ro\u010dnej hist\u00f3rii klubu. Ako hlavn\u00fd partner Karameliek sa zna\u010dka Stake.com objav\u00ed na prednej strane mu\u017esk\u00fdch aj \u017eensk\u00fdch dresov. Takisto aj na obrazovk\u00e1ch a medi\u00e1lnych banneroch v Goodison Parku \u010di Finch Farm, a tie\u017e na v\u0161etk\u00fdch digit\u00e1lnych platform\u00e1ch klubu.<\/p>\n
Nov\u00e9 sponzorstvo prich\u00e1dza pr\u00e1ve po roz\u0161\u00edren\u00ed komer\u010dn\u00e9ho t\u00edmu Evertonu. Ten sa zameral sa na zv\u00fd\u0161enie pr\u00edjmov vo v\u0161etk\u00fdch komer\u010dn\u00fdch akt\u00edvach klubu. Ke\u010f\u017ee sa vyu\u017eila mo\u017enos\u0165 pred\u010dasn\u00e9ho ukon\u010denia predch\u00e1dzaj\u00faceho hlavn\u00e9ho partnerstva klubu s Cazoo, komer\u010dn\u00fd t\u00edm dok\u00e1zal porazi\u0165 konkurentov s rovnak\u00fdm z\u00e1ujmom vo futbalovom svete a aj v in\u00fdch \u0161portoch, aby si zabezpe\u010dil t\u00fato lukrat\u00edvnu zmluvu so Stake.com.<\/p>\n
\u201eStake.com je ambici\u00f3zna organiz\u00e1cia s p\u00f4sobiv\u00fdmi pl\u00e1nmi rastu. V\u0161etci sa ve\u013emi te\u0161\u00edme, \u017ee s nimi v tejto f\u00e1ze ich cesty nadvia\u017eeme partnerstvo. Moji talentovan\u00ed kolegovia v na\u0161om novom Revenue T\u00edme urobili v posledn\u00fdch mesiacoch vynikaj\u00faci pokrok. Ne\u00fanavne pracovali na tom, aby zabezpe\u010dili najv\u00e4\u010d\u0161iu hlavn\u00fa partnersk\u00fa dohodu v hist\u00f3rii klubu. Rada by som im zablaho\u017eelala k tomuto \u00faspechu. A v mene v\u0161etk\u00fdch z klubu vyjadrila moju v\u010fa\u010dnos\u0165 Stake.com za v\u00fdber Evertonu ako dlhodob\u00e9ho partnera. Nakoniec s pote\u0161en\u00edm m\u00f4\u017eem poveda\u0165, \u017ee sme u\u017e so Stake.com za\u010dali pracova\u0165 na nieko\u013ek\u00fdch zauj\u00edmav\u00fdch aktivit\u00e1ch a obsahu pre na\u0161ich miestnych a medzin\u00e1rodn\u00fdch fan\u00fa\u0161ikov, a te\u0161\u00edme sa, \u017ee sa \u010doskoro podel\u00edme o \u010fal\u0161ie podrobnosti o t\u00fdchto pl\u00e1noch.\u201c<\/em><\/span><\/p><\/blockquote>\n
S nov\u00fdmi pobo\u010dkami a zamestnancami, ktor\u00ed sa teraz nach\u00e1dzaj\u00fa v Lond\u00fdne a USA, a podporuj\u00fa obchodn\u00fd t\u00edm v centr\u00e1le Royal Liver Building v centre Liverpoolu, je t\u00e1to dohoda najnov\u0161\u00edm v\u00fdvojom v post-covidovej obchodnej strat\u00e9gii klubu. \u010eal\u0161ie sponzorsk\u00e9 dohody bud\u00fa ozn\u00e1men\u00e9 hne\u010f, ako klub polo\u017e\u00ed z\u00e1klady bud\u00faceho komer\u010dn\u00e9ho rastu e\u0161te pred pres\u0165ahovan\u00edm sa na nov\u00fd \u0161tadi\u00f3n v dokoch Bramley-Moore.<\/p>\n
Stake.com zbl\u00edzka<\/strong><\/h4>\n
V sektore \u0161portov\u00fdch st\u00e1vok a hier je jedn\u00fdm z popredn\u00fdch svetov\u00fdch oper\u00e1torov a najv\u00e4\u010d\u0161\u00edch zna\u010diek. Najm\u00e4 \u010do sa pou\u017eitia kryptomeny t\u00fdka. Spolo\u010dnos\u0165 bola zalo\u017een\u00e1 v roku 2017. Registrovan\u00e1 je na holandskom ostrove Cura\u00e7ao v Karibiku, kde je dr\u017eite\u013eom licencie online kas\u00edna. Je to v\u0161ak p\u00f4vodom austr\u00e1lska firma v s\u00fakromnom vlastn\u00edctve. Aktu\u00e1lne ju prev\u00e1dzkuje spolo\u010dnos\u0165 Medium Rare NV. M\u00e1 viac ako 200 zamestnancov vo viacer\u00fdch jurisdikci\u00e1ch. V Brit\u00e1nii p\u00f4sob\u00ed pod dom\u00e9nou Stake.uk.com a je plne licencovan\u00e1 Komisiou pre hazardn\u00e9 hry.<\/p>\n
Stake.com sa za nie\u010do vy\u0161e \u0161tyroch rokov rozr\u00e1stla na viac ako 80 mili\u00e1rd transakci\u00ed ro\u010dne a m\u00e1 viac ako p\u00e4\u0165 mili\u00f3nov registrovan\u00fdch pou\u017e\u00edvate\u013eov. Stala sa tak jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch online kas\u00edn v tomto odvetv\u00ed na celom svete a pon\u00faka \u0161irok\u00fa \u0161k\u00e1lu produktov \u0161portov\u00e9ho st\u00e1vkovania a kas\u00ednov\u00fdch hier. M\u00f4\u017ee pochv\u00e1li\u0165 rozsiahlym glob\u00e1lnym sponzorsk\u00fdm portf\u00f3liom vr\u00e1tane partnerstiev so spev\u00e1kom Drakeom a popul\u00e1rnou s\u00fa\u0165a\u017eou zmie\u0161an\u00fdch bojov\u00fdch umen\u00ed UFC. U\u017e rok tie\u017e p\u00f4sob\u00ed ako hlavn\u00fd a rekordn\u00fd partner aj pre Watford FC.<\/p>\n
Akhil Sarin, ved\u00faci akviz\u00edci\u00ed pre Stake.com:<\/strong><\/h4>\n
\u201eSme neuverite\u013ene hrd\u00ed na to, \u017ee sme partnerom Evertonu. Klubu s trad\u00edciou a s v\u00e1\u0161nivou a loj\u00e1lnou fan\u00fa\u0161ikovskou z\u00e1klad\u0148ou, ktor\u00fa re\u0161pektuje cel\u00fd svet. Everton je klub, ktor\u00fd dokonale dop\u013a\u0148a na\u0161e vlastn\u00e9 amb\u00edcie rastu, ke\u010f\u017ee sa sna\u017e\u00edme roz\u0161\u00edri\u0165 na\u0161u pr\u00edtomnos\u0165 na celom svete a posilni\u0165 na\u0161e \u0161pi\u010dkov\u00e9 \u0161portov\u00e9 sponzorsk\u00e9 portf\u00f3lio. Pre v\u0161etk\u00fdch na Stake.com je ve\u013ekou c\u0165ou, \u017ee sa pripojili k rodine Evertonu a zohr\u00e1me svoju \u00falohu pri podpore klubu pri prechode na nov\u00fd \u0161tadi\u00f3n. Te\u0161\u00edme sa na oslavu tejto najvzru\u0161uj\u00facej\u0161ej kapitoly v hist\u00f3rii klubu s Evertonians po celom svete.\u201c<\/em><\/span><\/p><\/blockquote>\n
Odklon od predo\u0161l\u00e9ho z\u00e1v\u00e4zku<\/strong><\/h4>\n
V janu\u00e1ri 2020 po vypovedan\u00ed zmluvy so SportPesa \u2013 africkou st\u00e1vkovou spolo\u010dnos\u0165ou, v\u00fdkonn\u00e1 riadite\u013eka Denise Barrett-Baxendale povedala, \u017ee \u201ev ide\u00e1lnom svete\u201c Everton nebude sponzorovan\u00fd hazardnou spolo\u010dnos\u0165ou a uprednostn\u00ed \u201ein\u00fd typ sponzora\u201c. Ale realita komer\u010dn\u00fdch v\u00fdziev klubu v d\u00f4sledku ruskej inv\u00e1zie na Ukrajinu, sankcionovanie Usmanova a rozhodnutie klubu ukon\u010di\u0165 partnerstvo s USM Holdings si o\u010dividne vyn\u00fatili zmenu pr\u00edstupu. T\u00fdmto sp\u00f4sobom si The Toffees pod\u013ea niektor\u00fdch zdrojov zabezpe\u010dili najhodnotenej\u0161iu zmluvu spomedzi klubov mimo \u201eve\u013ekej \u0161estky\u201c. T\u00e1 predch\u00e1dzaj\u00faca s Cazoo nepresahovala \u00a310 mili\u00f3nov ro\u010dne.<\/p>\n
Nesie to v\u0161ak okrem mor\u00e1lnej hanby aj \u010fal\u0161ie riziko. Vl\u00e1dny zdroj denn\u00edka Telegraph uviedol, \u017ee klub urobil \u201eskuto\u010dn\u00fa strategick\u00fa chybu\u201c, ke\u010f sa dohodol na trojro\u010dnom partnerstve s hazardnou spolo\u010dnos\u0165ou. A to pred bezprostredn\u00fdm zverejnen\u00edm aktu \u201eWhite Paper\u201c po rev\u00edzii z\u00e1kona o hazardn\u00fdch hr\u00e1ch. Tento pripravovan\u00fd pr\u00e1vny \u00fakon mal stopn\u00fa\u0165 tak\u00e9to zmluvy, pri\u010dom ministri o\u010dak\u00e1vali, \u017ee t\u00edmy Premier League prijm\u00fa dobrovo\u013en\u00fd z\u00e1kaz. Teraz tento pr\u00edstup m\u00f4\u017eu prehodnoti\u0165 a z\u00e1kaz vyn\u00fati\u0165.<\/p>\n
Crystal Palace sa stal prv\u00fdm klubom Premier League, ktor\u00fd sa vzdal hazardnej firmy ako svojho hlavn\u00e9ho sponzora dresov pred uskuto\u010dnen\u00edm pl\u00e1nov na ich z\u00e1kaz. Everton naopak ozn\u00e1mil toto partnerstvo v hodnote viac ako 10 mili\u00f3nov libier ro\u010dne v ten ist\u00fd de\u0148, kedy mali prvoligov\u00e9 t\u00edmy diskutova\u0165 o tejto ot\u00e1zke na svojom v\u00fdro\u010dnom valnom zhroma\u017eden\u00ed v Harrogate. Aktivisti proti sponzoringu hazardn\u00fdmi hrami tie\u017e ods\u00fadili n\u00e1\u0161 klub za \u201epozoruhodne kr\u00e1tkozrak\u00e9\u201c rozhodnutie po\u010das \u201ekr\u00edzy \u017eivotn\u00fdch n\u00e1kladov\u201c. Opr\u00e1vnene sa preto p\u00fdtaj\u00fa, a my by sme sa mali tie\u017e: \u201eAko sa Everton m\u00f4\u017ee na\u010falej naz\u00fdva\u0165 The People\u2019s Club?\u201c<\/p>\n
(fotozdroj: evertonfc.com)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
Everton pred\u010dasne ukon\u010dil spolupr\u00e1cu s\u00a0britsk\u00fdm internetov\u00fdm obchodom s\u00a0autami Cazoo.\u00a0Vracia sa sp\u00e4\u0165 v\u00a0\u010dase, k eticky pochybnej st\u00e1vkovej spolo\u010dnosti.<\/p>\n","protected":false},"author":1,"featured_media":18879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42],"tags":[],"yoast_head":"\n
Od j\u00fala Stake.com - Official Czech & Slovak Everton Supporters' Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evertonfc.cz\/index.php\/2022\/06\/15\/od-jula-stake-com\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Od j\u00fala Stake.com - Official Czech & Slovak Everton Supporters' Club\" \/>\n<meta property=\"og:description\" content=\"Everton pred\u010dasne ukon\u010dil spolupr\u00e1cu s\u00a0britsk\u00fdm internetov\u00fdm obchodom s\u00a0autami Cazoo.\u00a0Vracia sa sp\u00e4\u0165 v\u00a0\u010dase, k eticky pochybnej st\u00e1vkovej spolo\u010dnosti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/evertonfc.cz\/index.php\/2022\/06\/15\/od-jula-stake-com\/\" \/>\n<meta property=\"og:site_name\" content=\"Official Czech & Slovak Everton Supporters' Club\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/everton.fans.cz.sk\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T10:09:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T18:07:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/evertonfc.cz\/wp-content\/uploads\/2022\/06\/Stake.com-by-evertonfc.com-15-6-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BlueBlooded\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"BlueBlooded\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/evertonfc.cz\/index.php\/2022\/06\/15\/od-jula-stake-com\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/evertonfc.cz\/index.php\/2022\/06\/15\/od-jula-stake-com\/\"},\"author\":{\"name\":\"BlueBlooded\",\"@id\":\"https:\/\/evertonfc.cz\/#\/schema\/person\/d4493b8cbea51532597fbc4685698916\"},\"headline\":\"Od j\u00fala Stake.com\",\"datePublished\":\"2022-06-15T10:09:35+00:00\",\"dateModified\":\"2022-06-15T18:07:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/evertonfc.cz\/index.php\/2022\/06\/15\/od-jula-stake-com\/\"},\"wordCount\":1139,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/evertonfc.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/evertonfc.cz\/index.php\/2022\/06\/15\/od-jula-stake-com\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/evertonfc.cz\/wp-content\/uploads\/2022\/06\/Stake.com-by-evertonfc.com-15-6-2022.jpg\",\"articleSection\":[\"Aktuality\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/evertonfc.cz\/index.php\/2022\/06\/15\/od-jula-stake-com\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/evertonfc.cz\/index.php\/2022\/06\/15\/od-jula-stake-com\/\",\"url\":\"https:\/\/evertonfc.cz\/index.php\/2022\/06\/15\/od-jula-stake-com\/\",\"name\":\"Od j\u00fala Stake.com - 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