{"id":24680,"date":"2024-07-08T18:35:46","date_gmt":"2024-07-08T16:35:46","guid":{"rendered":"https:\/\/evertonfc.cz\/?p=24680"},"modified":"2024-07-08T18:35:46","modified_gmt":"2024-07-08T16:35:46","slug":"zacala-priprava-aj-s-novym-sponzorom","status":"publish","type":"post","link":"https:\/\/evertonfc.cz\/index.php\/2024\/07\/08\/zacala-priprava-aj-s-novym-sponzorom\/","title":{"rendered":"Za\u010dala pr\u00edprava, aj s nov\u00fdm sponzorom"},"content":{"rendered":"<h4>Ani to dlho netrvalo, a\u00a0hr\u00e1\u010di Evertonu s\u00fa sp\u00e4\u0165 na Finch Farm. A\u00a0ke\u010f\u017ee s\u00fa odet\u00ed v\u00a0novom \u0161ate, pozrieme sa bli\u017e\u0161ie na to, \u010do pre EFC znamen\u00e1 nov\u00e1 dohoda s\u00a0Castore.<\/h4>\n<p>Niekde m\u00e1me vy\u0161e tridsa\u0165 stup\u0148ov, v\u00a0Halewoode na Merseyside panuje v tento de\u0148 \u013eahk\u00fdch dvadsa\u0165dva. Ide\u00e1lny pondelok na rozh\u00fdbanie kost\u00ed po dovolenk\u00e1ch. Garner, Calvert-Lewin, Doucour\u00e9, \u010di Beto alebo aj Coleman a\u00a0Young s \u010derstvo pred\u013a\u017een\u00fdmi zmluvami, t\u00ed v\u0161etci a\u00a0e\u0161te aj \u010fal\u0161\u00ed boli dnes pr\u00edtomn\u00ed na za\u010dat\u00ed letnej pr\u00edpravy pred nadch\u00e1dzaj\u00facou sez\u00f3nou Premier League 2024\/25. Poslednou v\u00a0Goodison Parku!<\/p>\n<p>Ch\u00fdbali samozrejme opozdilci z\u00a0reprezent\u00e1cii, ktor\u00ed dost\u00e1vaj\u00fa dodato\u010dn\u00e9 vo\u013eno ako Onana, \u010di e\u0161te st\u00e1le o\u00a0trofej majstra Eur\u00f3py hraj\u00faci Jordan Pickford. A\u00a0takmer som zabudol na nov\u00e9 posily, Ilimana Ndiayeho and Tima Iroegbunama. R\u00e1ta sa Jack Harrison? Sn\u00e1\u010f hej. A\u00a0\u010do maj\u00fa v\u0161etci spolo\u010dn\u00e9? Nov\u00e9 kr\u00eddla&#8230;<\/p>\n<h4><strong>Castore, zakladaj\u00faci partner<\/strong><\/h4>\n<p>Vo ve\u013emi pozit\u00edvnych spr\u00e1vach pred p\u00e1r t\u00fd\u017ed\u0148ami vy\u0161lo najavo, \u017ee Everton sa dohodol na viacro\u010dnom partnerstve s britsk\u00fdm v\u00fdrobcom \u0161portov\u00e9ho a atletick\u00e9ho oble\u010denia, v\u010faka ktor\u00e9mu bude t\u00e1to zna\u010dka p\u00f4vodne zalo\u017een\u00e1 vo Wirrale (metropolitn\u00e1 \u0161tvr\u0165 Merseyside) vyr\u00e1ba\u0165 klubov\u00e9 dresy, tr\u00e9ningov\u00e9 a cestovn\u00e9 oble\u010denie od sez\u00f3ny 2024\/25. Pripojen\u00edm sa k ceste klubu na nov\u00fd \u0161tadi\u00f3n z\u00edskal Castore aj \u0161tat\u00fat zakladaj\u00faceho partnera, \u010do je vyznamenanie, ktor\u00e9 im umo\u017en\u00ed pr\u00edstup k roz\u0161\u00edren\u00fdm komer\u010dn\u00fdm pr\u00edle\u017eitostiam a medi\u00e1lnym pr\u00e1vam v novom st\u00e1nku Karameliek po jeho otvoren\u00ed v lete 2025.<\/p>\n<p>T\u00e1to \u201eviacro\u010dn\u00e1 dohoda\u201c, o ktorej sa medzi fan\u00fa\u0161ikmi u\u017e dlho hovor\u00ed, m\u00e1 ma\u0165 v\u00e4\u010d\u0161iu, dvojn\u00e1sobn\u00fa hodnotu ako predo\u0161l\u00e1 zmluva EFC s u\u017e b\u00fdval\u00fdm d\u00e1nskym dod\u00e1vate\u013eom Hummel. Ten spolupracoval s klubom \u0161tyri sez\u00f3ny, ke\u010f sa p\u00f4vodn\u00fd trojro\u010dn\u00fd z\u00e1v\u00e4zok o rok pred\u013a\u017eil. Predpoklad\u00e1 sa, \u017ee zmluva s Castore bude o sponzoringu 20 mili\u00f3nov libier ro\u010dne. A to je v\u00edtan\u00e1 spr\u00e1va pre \u00fa\u010dty klubu a jeho stav v PSR. Dohoda obsahuje aj v\u00fdkonnostn\u00e9 klauzuly, zalo\u017een\u00e9 na predaji dresov, glob\u00e1lnom \u00faspechu partnerstva a v\u00fdkonu Evertonu v lige.<\/p>\n<p>Z poh\u013eadu klubu naozaj ambici\u00f3zne&#8230; Tie\u017e sa o\u010dak\u00e1va, \u017ee v nadch\u00e1dzaj\u00facich mesiacoch ozn\u00e1mi klub \u010fal\u0161ie nov\u00e9 sponzorsk\u00e9 zmluvy tohto druhu, ke\u010f\u017ee zmluva s ruk\u00e1vov\u00fdm sponzorom BOXT vypr\u0161ala na konci j\u00fana.<\/p>\n<h4><strong>Kto stoj\u00ed za Castore?<\/strong><\/h4>\n<p>Castore je pod\u013ea \u013eud\u00ed znal\u00fdch vo fachu samozvan\u00e1 \u201epr\u00e9miov\u00e1\u201c zna\u010dka \u0161portov\u00e9ho oble\u010denia, ktor\u00fa zalo\u017eili Tom a Phil Beahon. Mimochodom, dvaja bratia z Merseyside. Tenisov\u00e1 hviezda Andy Murray patril medzi ich prv\u00fdch investorov a st\u00e1le je ambas\u00e1dorom tejto u\u017e glob\u00e1lnej zna\u010dky. Ke\u010f\u017ee na medzin\u00e1rodnom trhu so \u0161portov\u00fdm oble\u010den\u00edm dominovali americk\u00e9 a nemeck\u00e9 firmy, s\u00farodenci c\u00edtili, \u017ee tam niekde existuje medzera pre Britov.<\/p>\n<p>Meno poch\u00e1dza od Castora, nevlastn\u00e9ho brata Polluxa v gr\u00e9ckej mytol\u00f3gii, ktor\u00e9mu Zeus daroval nesmrte\u013enos\u0165. Okr\u00eddlen\u00e9 logo je in\u0161pirovan\u00e9 \u201ekonkuren\u010dn\u00fdm zm\u00fd\u0161\u013ean\u00edm\u201c \u00faspe\u0161n\u00e9ho Bentley a Chicago Bulls. V\u010faka tejto spolupr\u00e1ci sa The Toffees pridaj\u00fa k etablovan\u00e9mu a rast\u00facemu portf\u00f3liu \u0161pi\u010dkov\u00fdch \u0161portov\u00fdch mien v partnerstve s Castore, ktor\u00e9 zah\u0155\u0148a Anglicko a Wales v krikete, McLaren F1 a Red Bull Racing, tenisov\u00fa legendu Andyho Murrayho a olympijsk\u00e9ho atl\u00e9ta Adama Peatyho.<\/p>\n<h4><strong>\u010co pon\u00fakne Evertonu?<\/strong><\/h4>\n<p>Zauj\u00edmavou novinkou pre fan\u00fa\u0161ikov je, \u017ee sortiment Evertonu od Castore sa roz\u0161\u00edri o dospel\u00e9 s\u00fapravy \u201ePro\u201c. Doteraj\u0161ie verzie \u201eReplica\u201c n\u00e1m v\u0161etk\u00fdm visia doma v\u00a0skriniach. Ale v s\u00falade s ich ponukou pre ostatn\u00e9 \u0161pi\u010dkov\u00e9 kluby u\u017e si budeme m\u00f4c\u0165 aj my zak\u00fapi\u0165 dres, do ktor\u00e9ho sa re\u00e1lne pot\u00ed napr. tak\u00fd McNeil. Pro Kit bude dostupn\u00fd v p\u00e1nskych a d\u00e1mskych ve\u013ekostiach, a predstav\u00ed laserom vyrez\u00e1van\u00e9 detaily na zv\u00fd\u0161enie priedu\u0161nosti a pohodlia na ihrisku, spolu s high-tech funkciami, ktor\u00e9 podporuj\u00fa v\u00fdkon na ihrisku.<\/p>\n<p>Len\u017ee, nie je v\u0161etko ru\u017eov\u00e9, a\u00a0Castore si bude musie\u0165 svoju reput\u00e1ciu v\u00a0Premier League napravi\u0165. Posledn\u00fdch 12 \u0165a\u017ek\u00fdch mesiacov toti\u017e dvaja z ich najv\u00e4\u010d\u0161\u00edch anglick\u00fdch futbalov\u00fdch partnerov (Newcastle &amp; Aston Villa) ukon\u010dili vz\u00e1jomn\u00e9 spolupr\u00e1ce, pri\u010dom jeden tak urobil za kontroverzn\u00fdch okolnost\u00ed.<\/p>\n<p>Aston Villa prest\u00fapila k Adidas kr\u00e1tko po tom, \u010do sa verejne s\u0165a\u017eovala na technick\u00e9 probl\u00e9my s dresmi. Hr\u00e1\u010di na mu\u017eskej aj \u017eenskej strane sa s\u0165a\u017eovali, \u017ee s\u00faprava nedok\u00e1zala efekt\u00edvne absorbova\u0165 pot a r\u00fdchlo sa stala pr\u00edli\u0161 \u201e\u0165a\u017ekou\u201c, pri\u010dom tr\u00e9ningov\u00e9 oble\u010denie bolo tie\u017e ozna\u010den\u00e9 ako nepohodln\u00e9. Treba v\u0161ak podotkn\u00fa\u0165, \u017ee spolumajite\u013e Villans Nassef Sawiris m\u00e1 v nemeckej zna\u010dke \u0161es\u0165percentn\u00fd podiel.<\/p>\n<h4><strong>Probl\u00e9my s\u00a0kvalitou<\/strong><\/h4>\n<p>Pomerne \u010dasto boli fan\u00fa\u0161ikovia svedkami roztrhan\u00fdch dresov. Problematick\u00e9 s vidite\u013en\u00fdmi pr\u00edkladmi boli v Newcastli, u\u00a0Wolves,\u00a0ale aj Rangers. V minulej sez\u00f3ne sa po poruche tla\u010de objavila s\u00e9ria dresov Wolves s prevr\u00e1ten\u00fdm klubov\u00fdm znakom. Obranca Nelson Semedo mal dvakr\u00e1t oble\u010den\u00e9 tri\u010dko s erbom klubu umiestnen\u00fdm nespr\u00e1vne. Obavy panovali aj z distrib\u00facie repl\u00edk v Newcastli.<\/p>\n<p>Castore v\u0161ak nie je ani z\u010faleka jedin\u00fdm v\u00fdrobcom s\u00faprav, ktor\u00e9ho tr\u00e1pia probl\u00e9my. Hr\u00e1\u010di Manchestru United sa s\u0165a\u017eovali, \u017ee ich dom\u00e1ca v\u00fdstroj Adidas bola \u201epr\u00edli\u0161 tesn\u00e1\u201c, zatia\u013e \u010do Bayern Mn\u00edchov, \u010fal\u0161\u00ed klub v portf\u00f3liu Adidas, sa tie\u017e s\u0165a\u017eoval, \u017ee na za\u010diatku minulej sez\u00f3ny mal probl\u00e9my, ke\u010f hrali vo vysokej vlhkosti.<\/p>\n<p>Newcastle United sa rovnako pres\u0165ahoval k Adidas na sez\u00f3nu 2024\/25, aj ke\u010f pod\u013ea vlastn\u00fdch vyjadren\u00ed to bolo v\u00fdlu\u010dne z komer\u010dn\u00fdch d\u00f4vodov. Kvalitu svojich s\u00faprav ozna\u010dili za \u201eextr\u00e9mne vysok\u00fa\u201c. Probl\u00e9m vo Villa Parku bol vyrie\u0161en\u00fd v okt\u00f3bri, ke\u010f Castore nahradil \u0161ar\u017ee a umo\u017enil hr\u00e1\u010dom z\u00e1\u0165a\u017eov\u00fd test novej s\u00fapravy.<\/p>\n<p>Je jasn\u00e9, \u017ee Villa aj Newcastle proakt\u00edvne h\u013eadali lukrat\u00edvnej\u0161ie partnerstv\u00e1, aby reprezentovali svoj meniaci sa status klubov, ktor\u00e9 kedysi z\u00e1pasili v strede tabu\u013eky, a teraz s\u00fa \u00fa\u010dastn\u00edkmi Ligy majstrov. Everton je presved\u010den\u00fd, \u017ee s produktmi Castore nie s\u00fa \u017eiadne dlhodob\u00e9 probl\u00e9my, odvol\u00e1vaj\u00fac sa na roz\u0161iruj\u00face sa a vysoko profilovan\u00e9 portf\u00f3lio firmy. Medzi \u010fal\u0161\u00edch futbalov\u00fdch klientov Castore patria aj nov\u00ed majstri Bundesligy z Bayernu Leverkusen a \u0161k\u00f3tski giganti Rangers.<\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\">(fotozdroj: Getty Images)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ani to dlho netrvalo, a\u00a0hr\u00e1\u010di Evertonu s\u00fa sp\u00e4\u0165 na Finch Farm. A\u00a0ke\u010f\u017ee s\u00fa odet\u00ed v\u00a0novom \u0161ate, pozrieme sa bli\u017e\u0161ie na to, \u010do pre EFC znamen\u00e1 nov\u00e1 dohoda s\u00a0Castore.<\/p>\n","protected":false},"author":1,"featured_media":24681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[42],"tags":[],"ppma_author":[213],"class_list":["post-24680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Za\u010dala pr\u00edprava, aj s nov\u00fdm sponzorom - Official Czech &amp; Slovak Everton Supporters&#039; Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evertonfc.cz\/index.php\/2024\/07\/08\/zacala-priprava-aj-s-novym-sponzorom\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za\u010dala pr\u00edprava, aj s nov\u00fdm sponzorom - Official Czech &amp; Slovak Everton Supporters&#039; Club\" \/>\n<meta property=\"og:description\" content=\"Ani to dlho netrvalo, a\u00a0hr\u00e1\u010di Evertonu s\u00fa sp\u00e4\u0165 na Finch Farm. 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