{"id":3366,"date":"2010-11-25T10:03:53","date_gmt":"2010-11-25T09:03:53","guid":{"rendered":"http:\/\/evertonfc.cz\/?p=3366"},"modified":"2019-02-11T17:41:57","modified_gmt":"2019-02-11T16:41:57","slug":"sponzorem-do-dalsich-let-zustava-chang","status":"publish","type":"post","link":"https:\/\/evertonfc.cz\/index.php\/2010\/11\/25\/sponzorem-do-dalsich-let-zustava-chang\/","title":{"rendered":"Sponzorem do dal\u0161\u00edch let z\u016fst\u00e1v\u00e1 Chang"},"content":{"rendered":"

Vyobrazen\u00ed dvou slon\u016f z dres\u016f Evertonu v p\u0159\u00ed\u0161t\u00edch letech nezmiz\u00ed. S dlouholet\u00fdm sponzorem se toti\u017e klub dohodl na prodlou\u017een\u00ed kontraktu.<\/h4>\n

S thajsk\u00fdm pivovarem, jeho\u017e logo se na modr\u00fdch dresech prvn\u011b objevilo ji\u017e p\u0159ed \u0161esti lety, Everton uzav\u0159el rekordn\u00ed smlouvu. Jde o nejlukrativn\u011bj\u0161\u00ed obchod, kter\u00fd kdy klub se sponzory dres\u016f uzav\u0159el. Chang svoje spojen\u00ed s Evertonem prodlou\u017eil do roku 2014 a b\u011bhem n\u00e1sleduj\u00edc\u00edch t\u0159\u00ed let p\u0159inese vylep\u0161en\u00fd kontrakt do klubov\u00e9 kasy a\u017e 12 milion\u016f liber.<\/p>\n

Ob\u011b strany si pl\u00e1cly dnes v Bangkoku, kde se vy\u0159\u00eddily nezbytn\u00e9 formality. Z\u00e1stupci asijsk\u00e9ho pivovaru, je\u017e je nejd\u00e9le b\u011b\u017e\u00edc\u00edm sponzorem dres\u016f z cel\u00e9 Premier League, podle sv\u00fdch slov s prodlou\u017een\u00edm smlouvy nev\u00e1hali.<\/p>\n

\u201eChang je hlavn\u00edm sponzorem\u00a0Evertonu po sedm let. B\u011bhem t\u011bchto let na\u0161e partnerstv\u00ed p\u0159ineslo pouze spokojenost a prosp\u011b\u0161nost,\u201c<\/em>\u00a0vychvaluje si spojen\u00ed Charlie Jitcharoongphorn, z\u00e1stupce marketingov\u00e9ho \u0159editele thajsk\u00e9 spole\u010dnosti.<\/p>\n

\u201eLogo Changu na dresech Evertonu \u00fasp\u011b\u0161n\u011b vede k propagaci na mezin\u00e1rodn\u00ed \u00farovni a partnerstv\u00ed n\u00e1m umo\u017e\u0148uje p\u0159isp\u00edvat k v\u00fdvoji thajsk\u00e9ho fotbalu v mnoha ohledech. Tak\u017ee jsme se rozhodli prodlou\u017eit n\u00e1\u0161 sponzorsk\u00fd kontrakt s klubem ji\u017e po\u010dtvrt\u00e9.<\/em><\/p>\n

Jsme pot\u011b\u0161eni. Ze strany Changu jsme se poka\u017ed\u00e9 do\u010dkali jen podpory, a v\u017edy byl velmi iniciativn\u00ed ve sm\u011bru vylep\u0161ov\u00e1n\u00ed na\u0161ich vztah\u016f,\u201c<\/em>\u00a0prohl\u00e1sil gener\u00e1ln\u00ed \u0159editel Evertonu, Robert Elstone.\u00a0\u201eEvertonu pom\u00e1h\u00e1 vyr\u016fst mezin\u00e1rodn\u011b, zat\u00edmco my pom\u00e1h\u00e1me Changu v prob\u00edjen\u00ed se na kl\u00ed\u010dov\u00e9 trhy po cel\u00e9m sv\u011bt\u011b.\u201c<\/em><\/p>\n

B\u011bhem let se Evertonu da\u0159ilo s partnerem postupn\u011b vyjedn\u00e1vat lep\u0161\u00ed a lep\u0161\u00ed podm\u00ednky a nyn\u011bj\u0161\u00ed hodnota smlouvy je n\u011bkolikan\u00e1sobn\u011b vy\u0161\u0161\u00ed, ne\u017e jako tomu bylo na po\u010d\u00e1tku spolupr\u00e1ce v roce 2004. Elstone tak v\u011b\u0159\u00ed, \u017ee nov\u00fd kontrakt Evertonu je\u0161t\u011b v\u00edce pom\u016f\u017ee nal\u00e1kat nov\u00e9 investory.<\/p>\n

\u201eFinan\u010dn\u011b je to pro n\u00e1s skv\u011bl\u00fd obchod. M\u00e1 asi \u010dty\u0159ikr\u00e1t v\u011bt\u0161\u00ed cenu ne\u017e p\u016fvodn\u00ed kontrakt a je nejm\u00e9n\u011b o 25 procent v\u00fdnosn\u011bj\u0161\u00ed, ne\u017e ten sou\u010dasn\u00fd, tak\u017ee prokazujeme pozitivn\u00ed r\u016fst. Ve klimatu, kdy lid\u00e9 pe\u010dliv\u011b zva\u017euj\u00ed kde utratit sv\u00e9 pen\u00edze, zva\u017euj\u00ed jejich investice a sna\u017e\u00ed se co nejv\u00edce u\u0161et\u0159it, je fakt, \u017ee Chang se k n\u00e1m obr\u00e1til p\u0159ipraven\u00a0vynalo\u017eit je\u0161t\u011b v\u011bt\u0161\u00ed \u010d\u00e1stku, ne\u017e tomu bylo v minulosti, d\u016fkazem, \u017ee spolupr\u00e1ce je skute\u010dn\u011b v\u00fdhodn\u00e1.<\/em><\/p>\n

D\u00e9lka partnerstv\u00ed nav\u00edc tak\u00e9 ukazuje, \u017ee jsme dobr\u00fdm partnerem a \u017ee na\u0161e skv\u011bl\u00e9 vztahy zalo\u017een\u00e9 na bezprobl\u00e9mov\u00e9 komunikaci opravdu funguj\u00ed,\u201c<\/em>\u00a0dodal Elstone.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vyobrazen\u00ed dvou slon\u016f z dres\u016f Evertonu v p\u0159\u00ed\u0161t\u00edch letech nezmiz\u00ed. S dlouholet\u00fdm sponzorem se toti\u017e klub dohodl na prodlou\u017een\u00ed kontraktu.…<\/p>\n","protected":false},"author":7,"featured_media":1313,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42],"tags":[],"yoast_head":"\nSponzorem do dal\u0161\u00edch let z\u016fst\u00e1v\u00e1 Chang - Official Czech & Slovak Everton Supporters' Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evertonfc.cz\/index.php\/2010\/11\/25\/sponzorem-do-dalsich-let-zustava-chang\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzorem do dal\u0161\u00edch let z\u016fst\u00e1v\u00e1 Chang - Official Czech & Slovak Everton Supporters' Club\" \/>\n<meta property=\"og:description\" content=\"Vyobrazen\u00ed dvou slon\u016f z dres\u016f Evertonu v p\u0159\u00ed\u0161t\u00edch letech nezmiz\u00ed. 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