{"id":4057,"date":"2011-02-16T19:58:21","date_gmt":"2011-02-16T18:58:21","guid":{"rendered":"http:\/\/evertonfc.cz\/?p=4057"},"modified":"2019-02-12T20:01:43","modified_gmt":"2019-02-12T19:01:43","slug":"ucetni-vykazy-pod-drobnohledem-expertu","status":"publish","type":"post","link":"https:\/\/evertonfc.cz\/index.php\/2011\/02\/16\/ucetni-vykazy-pod-drobnohledem-expertu\/","title":{"rendered":"\u00da\u010detn\u00ed v\u00fdkazy pod drobnohledem expert\u016f"},"content":{"rendered":"

Za\u010d\u00e1tkem m\u011bs\u00edce Everton zve\u0159ejnil v\u00fdsledky hospoda\u0159en\u00ed za posledn\u00ed \u00fa\u010detn\u00ed obdob\u00ed. Zve\u0159ejn\u011bn\u00e1 \u010d\u00edsla si nyn\u00ed prohl\u00e9dlo n\u011bkolik finan\u010dn\u00edch analytik\u016f.<\/h4>\n

V\u00fdsledky hospoda\u0159en\u00ed, publikovan\u00e9 minul\u00e9 t\u00fdden, p\u0159\u00edli\u0161 optimisticky nevyzn\u011bly a jen u fanou\u0161k\u016f zv\u011bt\u0161ily obavy o budoucnost klubu. Den\u00edk Liverpool Echo si proto pozval n\u011bkolik analytik\u016f, specializuj\u00edc\u00edch se na finan\u010dn\u00ed str\u00e1nku fotbalu, kter\u00e9 po\u017e\u00e1dal, aby nejnov\u011bj\u0161\u00ed v\u00fdsledky klubov\u00e9ho \u00fa\u010detnictv\u00ed sami posoudili.<\/p>\n

Posledn\u00ed \u010d\u00edsla mluv\u00ed z\u0159ejm\u011b. Obrat Evertonu oproti p\u0159edchoz\u00edmu obdob\u00ed poklesl o v\u00edce ne\u017e p\u016fl milionu liber, zat\u00edmco vzrostla i ztr\u00e1ta a celkov\u00fd dluh povyrostl o alarmuj\u00edc\u00edch sedm milion\u016f liber na sou\u010dasn\u00fdch 44.9 milion\u016f. Sm\u011brem nahoru se pak posunula i \u010d\u00edsla mzdov\u00fdch n\u00e1klad\u016f, na jejich\u017e pokryt\u00ed putuje hned 69% klubov\u00fdch p\u0159\u00edjm\u016f.<\/p>\n

Po p\u0159ezkoum\u00e1n\u00ed t\u011bchto \u010d\u00edsel se experti shodli na tom, \u017ee klub je v napjat\u00e9 finan\u010dn\u00ed situaci \u0159\u00edzen nejl\u00e9pe, jak jen to je v dan\u00e9 situaci mo\u017en\u00e9. Na tom, zda hr\u00e1\u010de prod\u00e1vat \u010di kupovat, tak\u00e9 pr\u00fd z\u00e1vis\u00ed d\u016fv\u011bra bankovn\u00edch instituc\u00ed, ale z\u00e1rove\u0148 vyvr\u00e1tili, \u017ee by se bankovn\u00edci obr\u00e1tili klubu z\u00e1dy.<\/p>\n

V Davidu Moyesovi pak Rory Miller, lektor fotbalov\u00e9ho finan\u010dn\u00edho kurzu Liverpoolsk\u00e9 univerzity, vid\u00ed nejhodnotn\u011bj\u0161\u00ed klubov\u00e9 aktivum.\u00a0\u201eJeho v\u00fdsledky v\u00edcem\u00e9n\u011b trvale p\u0159ekon\u00e1vaj\u00ed zdroje, se kter\u00fdmi mus\u00ed pracovat. Z tohoto pohledu nem\u016f\u017eete zpochyb\u0148ovat, co se mu b\u011bhem dev\u00edti let poda\u0159ilo. V ohledu finan\u010dn\u00edch omezen\u00ed, se kter\u00fdm Everton po celou dobu praccuje, odvedl pr\u00e1ci jak nejl\u00e9pe mohl.\u201c<\/em><\/p>\n

Millerovou radou tedy je, aby Everton ud\u011blal v\u0161e pro to, aby sv\u00e9ho mana\u017eera neztratil a gener\u00e1ln\u00edho \u0159editele Roberta Elstona varoval p\u0159ed ostatn\u00edmi kluby, kter\u00e9 po Moyesov\u00fdch slu\u017eb\u00e1ch zatou\u017e\u00ed. James Dow, kter\u00e9ho o radu d\u0159\u00edve po\u017e\u00e1dala Barcelona nebo Celtic, ze spole\u010dnosti Dow Scholfield Watts, kter\u00e1 se zab\u00fdv\u00e1 \u00fa\u010detnictv\u00edm pak tvrd\u00ed, \u017ee Everton \u017eije prakticky „z ruky do pusy.<\/p>\n

\u201eJsem naprosto p\u0159esv\u011bd\u010den\u00fd, \u017ee pracuj\u00ed v t\u011bsn\u00e9m prost\u0159ed\u00ed a dok\u00e1\u017e\u00ed z\u00faro\u010dit ka\u017edou dostupnou \u010d\u00e1stku a poskytnut\u00fd \u00fav\u011br. Nen\u00ed tu nic nadbyte\u010dn\u00e9ho, \u017e\u00e1dn\u00e1 voln\u00e1 aktiva. Klub pln\u011b vyu\u017e\u00edv\u00e1 dostupn\u00e9 prost\u0159edky k vytv\u00e1\u0159en\u00ed cashflow za pokryt\u00edm v\u00fdznamn\u00fdch v\u00fddaj\u016f hr\u00e1\u010d\u016fm. Evidentn\u011b se tu bav\u00edme o \u00faslov\u00ed \u201cz ruky do pusy\u201c.<\/em><\/p>\n

Hodnota dluhu je v\u00fdzna\u010dn\u00e1, ale p\u0159im\u011b\u0159en\u00e1 velikosti klubu a ligov\u00e9 pozici. Mysl\u00edm, \u017ee pro jin\u00e9 kluby, kter\u00e9 nejsou st\u00e1l\u00fdm \u00fa\u010dastn\u00edkem Premier League a toulaj\u00ed se mezi divizemi, je v\u00fd\u0161e dluhu velk\u00fd d\u016fvod ke znepokojen\u00ed.\u201c<\/em><\/p>\n

Podle Dowa by pro Everton p\u0159edstavoval velk\u00e9 nebezpe\u010d\u00ed p\u0159\u00edpad, kdy by klub p\u0159estal b\u00fdt pro banky d\u016fv\u011bryhodn\u00fdm a finan\u010dn\u00ed instituce by \u017e\u00e1daly okam\u017eit\u00e9 splacen\u00ed cel\u00e9ho, \u010di \u010d\u00e1sti dluhu. Spole\u010dn\u011b s Millerem ale Dow podobnou mo\u017enost prakticky vylu\u010duje.<\/p>\n

\u201eV pozici banky bych v tomto ohledu nep\u0159edpov\u00eddal v\u00fdrazn\u00fd vzruch,\u201c\u00a0<\/em>uklid\u0148uje Dow.\u00a0\u201eJsem si jist\u00fd, \u017ee banky by r\u00e1dy uvid\u011bly trval\u00e9 sni\u017eov\u00e1n\u00ed z\u00e1vazk\u016f, kter\u00e9 v\u016f\u010di n\u00edm klub m\u00e1, ale nemysl\u00edm, \u017ee by \u0161lo okam\u017eit\u00fd p\u0159\u00edkaz.\u201c<\/em><\/p>\n

Osm milion\u016f liber, kter\u00e9 Everton inkasoval za prodej b\u00fdval\u00e9ho tr\u00e9ninkov\u00e9ho h\u0159i\u0161t\u011b v Bellefieldu, poslou\u017eily jako spl\u00e1tka, a to je podle Dowa vypov\u00eddaj\u00edc\u00ed.\u00a0\u201eProdej Bellefieldu sice mohl b\u00fdt dokon\u010den p\u0159ed otev\u0159en\u00edm p\u0159estupov\u00e9ho okna, ale v\u0161imli jste si, \u017ee tyto prost\u0159edky nebyly investov\u00e1ny do mu\u017estva. Je to nejsp\u00ed\u0161 proto, \u017ee banka cht\u011bla svoje pen\u00edze zp\u011bt.\u201c<\/em><\/p>\n

\u00dapln\u00e9 mrtvo pak panuje o ot\u00e1zce nov\u00e9ho stadionu. Po p\u0159edlo\u0148sk\u00e9m ztroskot\u00e1n\u00ed projektu Kirkby se cel\u00e1 z\u00e1le\u017eitost ocitla na slep\u00e9 stezce a moment\u00e1ln\u011b je jasn\u00e9 jen to, \u017ee Everton Goodison Park jen tak neopust\u00ed. Tak\u00e9 proto ned\u00e1vno za\u010dala u stadionu v\u00fdstavba nov\u00e9 administrativn\u00ed budovy o hodnot\u011b 9 milion\u016f liber, kterou kompletn\u011b hrad\u00ed obchodn\u00ed partne\u0159i. Miller tak \u0159\u00edk\u00e1, \u017ee \u0161lo o rozumn\u00fd krok.<\/p>\n

\u201eJe to dokonale logick\u00e9, kdy\u017e uv\u00e1\u017e\u00edme, \u017ee v dohledn\u00e9 budoucnosti z\u016fstane Everton na Goodisonu. To, co te\u010f musej\u00ed ud\u011blat, je maximalizovat p\u0159\u00edjem. A tento projekt tomu napom\u016f\u017ee.\u201c<\/em><\/p>\n

Z\u00e1rove\u0148 ale Miller p\u0159ipou\u0161t\u00ed, \u017ee v aktu\u00e1ln\u00ed situaci jsou ambice a r\u016fst klubu zabrzd\u011bny, a\u010dkoliv p\u0159\u00edchod v\u011bt\u0161\u00ed krize nev\u011b\u0161t\u00ed.\u00a0\u201eZd\u00e1 se, \u017ee klub stagnuje. M\u016fj celkov\u00fd pohled na Everton je takov\u00fd, \u017ee jde o velice napjat\u011b \u0159\u00edzen\u00fd klub, operuj\u00edc\u00ed se z\u00e1va\u017en\u00fdmi omezen\u00edmi. Skute\u010dn\u011b maj\u00ed probl\u00e9m udr\u017eet krok s ostatn\u00edmi kluby Premier League,\u201c<\/em>\u00a0\u0159ekl Miller.<\/p>\n

Tom Cannon, profesor strategick\u00e9ho rozvoje na fakult\u011b managementu Liverpoolsk\u00e9 univerzity a klubov\u00fd akcion\u00e1\u0159, pak tvrd\u00ed, \u017ee nejnov\u011bj\u0161\u00ed v\u00fdsledky hospoda\u0159en\u00ed, by m\u011bly uti\u0161it zv\u011bsti o finan\u010dn\u00ed krizi, ve kter\u00e9 se m\u00e1 Everton nach\u00e1zet.<\/p>\n

\u201eHysterie o nucen\u00e9 spr\u00e1v\u011b a stomilionov\u00fdch dluz\u00edch, byla zcela mimo m\u00edsu. V\u011bd\u011bli jsme, \u017ee p\u0159\u00edjem p\u016fjde dol\u016f, proto\u017ee v p\u0159edchoz\u00edm roce jsme hr\u00e1li Europa League a fin\u00e1le FA Cupu. Bylo p\u0159edv\u00eddateln\u00e9, \u017ee klub tentokr\u00e1t tolik nevyd\u011bl\u00e1. Pokles obratu byl v\u00edce ne\u017e o\u010dek\u00e1van\u00fd. Nav\u00edc jsem se domn\u00edval, \u017ee p\u0159\u00edjmy budou ve skute\u010dnosti je\u0161t\u011b ni\u017e\u0161\u00ed. Ztr\u00e1ta o hodnot\u011b 3 milion\u016f, ur\u010dit\u011b do administrace moc klub\u016f je\u0161t\u011b neposlala,\u201c <\/em>\u0159\u00edk\u00e1 Cannon, kter\u00fd je\u0161t\u011b sta\u010dil pochv\u00e1lit obchodn\u00ed smlouvy, uzav\u0159en\u00e9 v lo\u0148sk\u00e9m roce.<\/p>\n

\u201eNa\u0161e spole\u010dn\u00e1 a komunitn\u00ed pr\u00e1ce je celkov\u011b pravd\u011bpodobn\u011b nejlep\u0161\u00ed v zemi. Na\u0161e spojen\u00ed se spole\u010dnost\u00ed Kitbag je \u00fasp\u011b\u0161n\u00e9 jak v ohledu kvality zbo\u017e\u00ed, tak v\u00fd\u0161e p\u0159\u00edjm\u016f. V\u00fdznamn\u00fdm marketingov\u00fdn \u00fasp\u011bchem tak\u00e9 bylo otev\u0159en\u00ed nov\u00e9ho fanshopu Everton Two.\u201c<\/em><\/p>\n

A jak se s napnutou finan\u010dn\u00ed situac\u00ed Everton vypo\u0159\u00e1d\u00e1 v bl\u00edzk\u00e9 budoucnosti? Robert Elstone v den publikov\u00e1n\u00ed nov\u00fdch v\u00fdkaz\u016f sl\u00edbil, \u017ee klub hv\u011bzdn\u00e9 hr\u00e1\u010de prod\u00e1vat nemus\u00ed. Rory Miller s t\u00edm ale zase tolik nesouhlas\u00ed.<\/p>\n

\u201eProbl\u00e9m, kter\u00e9mu bude Everton \u010delit je, zda budou muset prodat jednoho nebo dva hr\u00e1\u010de, aby udr\u017eeli ztr\u00e1tu v p\u0159ijateln\u00fdch mez\u00edch. Pokud se vr\u00e1t\u00edte zp\u00e1tky, tak zjist\u00edte, \u017ee to, co Everton d\u0159\u00edve dostalo z finan\u010dn\u00edch probl\u00e9m\u016f, byl prodej Wayna Rooneyho, proto\u017ee sn\u00ed\u017eil hladinu dluhu na relativn\u011b n\u00edzk\u00e9 \u010d\u00edslo.<\/em><\/p>\n

Jestli se tak znovu stane – Rodwell je z\u0159ejm\u00fdm p\u0159\u00edkladem – men\u0161\u00ed ro\u010dn\u00ed ztr\u00e1ty budou zvl\u00e1dnuteln\u00e9. Mysl\u00edm, \u017ee Everton ud\u011bl\u00e1 v\u0161echno, aby hr\u00e1\u010de udr\u017eel. Se \u0161\u00edlen\u00fdmi pen\u011bzi, kter\u00e9 se to\u010d\u00ed v ka\u017ed\u00e9m p\u0159estupov\u00e9m obdob\u00ed, m\u00e1 ale ka\u017ed\u00fd hr\u00e1\u010d svoji cenu. Bylo by hloup\u00e9 nevz\u00edt pen\u00edze a koupit jin\u00e9ho hr\u00e1\u010de.\u201c<\/em><\/p>\n

Podobn\u00e9ho n\u00e1zoru je i James Dow.\u00a0\u201eMysl\u00edm, \u017ee a\u017e se Everton dostane pod tlak, \u0159e\u0161en\u00ed bude zbaven\u00ed se hr\u00e1\u010d\u016f. V Evertonu se obchodov\u00e1n\u00ed s hr\u00e1\u010di odv\u00edj\u00ed v\u00fdhradn\u011b od dostupn\u00fdch prost\u0159edk\u016f. Samoz\u0159ejm\u011b, \u017ee by fanou\u0161ci r\u00e1di vid\u011bli n\u00e1kupn\u00ed hore\u010dku, ale odkud se ty pen\u00edze vezmou?,\u201c<\/em>\u00a0dod\u00e1v\u00e1 Dow.<\/p>\n","protected":false},"excerpt":{"rendered":"

Za\u010d\u00e1tkem m\u011bs\u00edce Everton zve\u0159ejnil v\u00fdsledky hospoda\u0159en\u00ed za posledn\u00ed \u00fa\u010detn\u00ed obdob\u00ed. Zve\u0159ejn\u011bn\u00e1 \u010d\u00edsla si nyn\u00ed prohl\u00e9dlo n\u011bkolik finan\u010dn\u00edch analytik\u016f. V\u00fdsledky hospoda\u0159en\u00ed,…<\/p>\n","protected":false},"author":7,"featured_media":1313,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42],"tags":[],"yoast_head":"\n\u00da\u010detn\u00ed v\u00fdkazy pod drobnohledem expert\u016f - Official Czech & Slovak Everton Supporters' Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evertonfc.cz\/index.php\/2011\/02\/16\/ucetni-vykazy-pod-drobnohledem-expertu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00da\u010detn\u00ed v\u00fdkazy pod drobnohledem expert\u016f - Official Czech & Slovak Everton Supporters' Club\" \/>\n<meta property=\"og:description\" content=\"Za\u010d\u00e1tkem m\u011bs\u00edce Everton zve\u0159ejnil v\u00fdsledky hospoda\u0159en\u00ed za posledn\u00ed \u00fa\u010detn\u00ed obdob\u00ed. 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