{"id":6296,"date":"2012-04-17T18:33:34","date_gmt":"2012-04-17T16:33:34","guid":{"rendered":"http:\/\/evertonfc.cz\/?p=6296"},"modified":"2019-02-17T21:22:30","modified_gmt":"2019-02-17T20:22:30","slug":"rozhovor-s-elstonem","status":"publish","type":"post","link":"https:\/\/evertonfc.cz\/index.php\/2012\/04\/17\/rozhovor-s-elstonem\/","title":{"rendered":"Rozhovor s Elstonem"},"content":{"rendered":"
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Gener\u00e1ln\u00ed \u0159editel Evertonu, Robert Elstone, odpov\u011bd\u011bl\u00a0str\u00e1nce bluekipper.com na n\u011bkolik zaj\u00edmav\u00fdch ot\u00e1zek.<\/h4>\n<\/div>\n
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Jak\u00e9 dlouhodob\u00e9 kroky jsou podnik\u00e1ny v ot\u00e1zce udr\u017een\u00ed Davida Moyese?<\/strong><\/p>\n

Mus\u00ed jimi b\u00fdt vyv\u00edjen\u00ed jednoho z nejlep\u0161\u00edch pracovn\u00edch vztah\u016f ve fotbale. A vztah mezi p\u0159edsedou a mana\u017eerem mluv\u00ed za sebe. Z pohledu vz\u00e1jemn\u00e9ho respektu si mysl\u00edm, \u017ee ji\u017e nen\u00ed co zlep\u0161ovat. Klub samoz\u0159ejm\u011b chce, aby David z\u016fstal dlouhodob\u011b a vztah s p\u0159edsedou je k tomu absolutn\u011b kl\u00ed\u010dov\u00fd. David v\u00ed, \u017ee dostupn\u00e9 prost\u0159edky jsou pro n\u011bj odklon\u011bny, ale p\u0159ejeme si, aby m\u011bl k dispozici v\u0161echno k tomu, co chce d\u011blat.<\/p>\n

Kdy se na ve\u0159ejnost dostane podoba nov\u00fdch dres\u016f od Nike?<\/strong><\/p>\n

Zaprv\u00e9 bych cht\u011bl pod\u011bkovat Le Coq Sportif za skv\u011blou pr\u00e1ci, kterou pro n\u00e1s odvedli. Naslouchali a reagovali na v\u0161echny z\u00e1le\u017eitosti, kter\u00e9 jsme \u0159ekli a \u017e\u00e1dali. Vyprodukovali \u0159adu kvalitn\u00edho hrac\u00edho i tr\u00e9ninkov\u00e9ho vybaven\u00ed. Te\u010f jdeme d\u00e1l a diskutujeme o tom, zda budeme nov\u00fd dom\u00e1c\u00ed dres nosit v posledn\u00edm z\u00e1pase sezony proti Newcastlu, nebo jej odhal\u00edme v polovin\u011b \u010dervna.<\/p>\n

Budeme se dr\u017eet na\u0161\u00ed Kr\u00e1lovsk\u00e9 modr\u00e9?<\/strong><\/p>\n

Dokonce prob\u00edhaj\u00ed debaty o tom, co v\u016fbec opravdov\u00e1 Kr\u00e1lovsk\u00e1 modr\u00e1 je! Hodn\u011b fanou\u0161k\u016f chce, abychom hr\u00e1li v tmav\u011bji modr\u00e9, n\u011bkte\u0159\u00ed zase ve sv\u011btlej\u0161\u00ed. Preferenc\u00ed je ka\u017edop\u00e1dn\u011b skute\u010dn\u00e1 Kr\u00e1lovsk\u00e1 modr\u00e1. Nikoliv tmav\u011bmodr\u00e1, ale Kr\u00e1lovsky modr\u00e1. Vn\u00edm\u00e1n\u00ed barev je vysoce individu\u00e1ln\u00ed a nikdy se na n\u00ed stoprocentn\u011b neshodnete. Ud\u011bl\u00e1me na\u0161e maximum a p\u0159edem slibujeme, \u017ee na nov\u00fd dom\u00e1c\u00ed dres se m\u016f\u017eete pr\u00e1vem t\u011b\u0161it.<\/p>\n

Jak\u00fd je celkov\u00fd rozd\u00edl mezi prodeji leto\u0161n\u00edch a lo\u0148sk\u00fdch sezonn\u00edch permanentek?<\/strong><\/p>\n

Neute\u010deme tomu, n\u00e1v\u0161t\u011bvnost v t\u00e9to sezon\u011b je zklam\u00e1n\u00ed a z\u00e1kladn\u00edm kamenem prodej\u016f je cena permanentky. V porovn\u00e1n\u00ed s minulou sezonou jsme p\u0159i\u0161li o 2500 permanentek, spadli jsme tedy na kone\u010dn\u00e9 \u010d\u00edslo 22 tis\u00edc prodan\u00fdch permanentek. Na\u0161e nejvy\u0161\u0161\u00ed \u010d\u00edsla z posledn\u00edch let poch\u00e1zej\u00ed z obdob\u00ed p\u0159ed fin\u00e1le FA Cupu 2009, kdy jsme byli na \u010d\u00edsle 25500. Je to znepokojuj\u00edc\u00ed a budeme tvrd\u011b pracovat na n\u00e1prav\u011b skrz nov\u00e9 ceny, lep\u0161\u00ed platebn\u00ed mo\u017enosti a intenzivn\u011bj\u0161\u00ed marketing.<\/p>\n

Jak\u00fd je maxim\u00e1ln\u00ed po\u010det dostupn\u00fdch sezonn\u00edch permanentek?<\/strong><\/p>\n

Nen\u00ed nijak nastaven. Kdy\u017e\u00a0se jich prod\u00e1 nap\u0159\u00edklad 30 tis\u00edc, prod\u00e1 se jich\u00a030 tis\u00edc!<\/p>\n

Na moment k p\u0159estup\u016fm – je tu \u0161ance, \u017ee by Steven Pienaar mohl p\u0159ij\u00edt natrvalo? Nebo Landon Donovan?<\/strong><\/p>\n

Co se hr\u00e1\u010d\u016f t\u00fdk\u00e1, jde o Davidova rozhodnut\u00ed a j\u00e1 v\u00edm, \u017ee s hern\u00edmi posouzen\u00edmi a pot\u0159ebami bude ji\u017e v p\u0159edstihu. Pokud je chce p\u0159iv\u00e9st, je na n\u00e1s pokusit se vymezit finance, aby to bylo mo\u017en\u00e9. Tato sezona je ov\u0161em d\u00edky sn\u00ed\u017een\u00e9 n\u00e1v\u0161t\u011bvnosti a nevysv\u011btliteln\u00e9mu nedostatku \u017eiv\u00fdch p\u0159enos\u016f n\u00e1ro\u010dn\u011bj\u0161\u00ed. S pen\u011bzi budeme d\u00e1le velice nat\u011bsno.<\/p>\n

Do\u0161lo k n\u011bjak\u00fdm\u00a0posun\u016fm v ot\u00e1zce nov\u00e9ho stadionu?<\/b><\/p>\n

Bohu\u017eel ne. P\u0159esto\u017ee tr\u00e1v\u00edme velk\u00e9 mno\u017estv\u00ed \u010dasu op\u011btovn\u00fdm nav\u0161t\u011bvov\u00e1n\u00edm lokalit a zkoum\u00e1n\u00edm jin\u00fdch mo\u017enost\u00ed, nem\u00e1me nic, co by mohlo fungovat. Nen\u00ed tu nedostatek design\u016f a lokalit. Bohu\u017eel ale v\u0161em chyb\u00ed podstatn\u00e1 v\u011bc, co\u017e je finan\u010dn\u00ed podpora. Samotn\u00fd projekt bez n\u011bjak\u00e9 formy podpory t\u0159et\u00ed strany nebude pro Everton komer\u010dn\u011b fungovat. Mysl\u00edm, \u017ee v posledn\u00edch 20 letech nebyl postaven stadion, kter\u00fd by net\u011b\u017eil z „vn\u011bj\u0161\u00ed“ ve\u0159ejnosti nebo soukrom\u00e9 pomoci. Mo\u017en\u00e1 Emirates, kde byl ale kl\u00ed\u010dem prodej Highbury pro v\u00fdstavbu bytov\u00e9ho komplexu.<\/p>\n

Nem\u00e1me po\u0159adn\u00edk pro sezonn\u00ed permanentky a ve skute\u010dnosti pot\u0159ebujeme kvalitu, ne\u017e kvantitu – \u017e\u00e1dn\u00e9 omezen\u00e9 v\u00fdhledy, lep\u0161\u00ed prostranstv\u00ed a vybaven\u00ed\u00a0a tento posun v kvalit\u011b by nejsp\u00ed\u0161 \u017e\u00e1dnou slu\u017ebu na\u0161emu z\u00e1va\u017en\u00e9mu dluhov\u00e9mu b\u0159emenu neud\u011blal. To je n\u00e1\u0161 probl\u00e9m. Situace se mezit\u00edm m\u016f\u017ee zm\u011bnit, ale st\u00e1le v\u011b\u0159\u00edme, \u017ee se objev\u00ed velk\u00fd obchodn\u00ed projekt, kter\u00fd finan\u010dn\u00ed prost\u0159edky odemkne. Bohu\u017eel n\u011bco takov\u00e9ho se v Merseyside v bl\u00edzk\u00e9 budoucnosti jen t\u011b\u017eko stane.<\/p>\n

Mo\u017enost spole\u010dn\u00e9ho stadionu Liverpool v podstat\u011b vylou\u010dil, tak\u017ee dokud nezm\u011bn\u00ed n\u00e1zor, na tuto mo\u017enost m\u016f\u017eeme zapomenout. Abych se ale vyj\u00e1d\u0159il jasn\u011b – poka\u017ed\u00e9 jsme zd\u016fraznili, \u017ee n\u00e1\u0161 z\u00e1jem\u00a0o sd\u00edlen\u00ed stadionu platil pouze za p\u0159edpokladu, \u017ee bychom byli rovnocenn\u00fdm partnerem jak co se t\u00fd\u010de vlastnictv\u00ed, tak komer\u010dn\u00edch a provozn\u00edch aspekt\u016f.<\/p>\n

K rekonstrukci Goodisonu; vid\u011bl jsem pr\u00e1ci Chelsea na potenci\u00e1ln\u00ed rekonstrukci Stamford Bridge a m\u016f\u017eete v n\u00ed vid\u011bt paralely s p\u0159estavbov\u00fdmi probl\u00e9my Goodisonu. Maj\u00ed velice podobn\u00e9 pot\u00ed\u017ee –\u00a0cena, f\u00e1zov\u00e1n\u00ed individu\u00e1ln\u00edch tribun, nejistota ohledn\u011b z\u00edsk\u00e1n\u00ed okoln\u00edch pozemk\u016f, m\u00e1lo m\u00edsta a dal\u0161\u00ed z\u00e1le\u017eitosti,\u00a0po modern\u00edm stadionu vy\u017eadov\u00e1ny. A p\u0159esto\u017ee byla jejich \u010d\u00edsla i na jihov\u00fdchodn\u00ed Lond\u00fdn dost velk\u00e1, \u010delili stejn\u00fdm probl\u00e9m\u016fm, i kdy\u017e maj\u00ed daleko lep\u0161\u00ed finan\u010dn\u00ed zaji\u0161t\u011bn\u00ed. Pr\u00e1v\u011b to podtrhuje na\u0161e vlastn\u00ed anal\u00fdzy probl\u00e9m\u016f s Goodisonem. Tak\u017ee ne, za sou\u010dasn\u00fdch okolnost\u00ed nep\u0159ipad\u00e1 \u017e\u00e1dn\u00e1 p\u0159estavba v \u00favahu.<\/p>\n

Je Goodison v akutn\u00edm nebezpe\u010d\u00ed ztr\u00e1ty certifik\u00e1tu bezpe\u010dnosti kv\u016fli d\u0159ev\u011bn\u00e9 konstrukci tribuny Bullens Road?<\/strong><\/p>\n

Ne, nen\u00ed.<\/p>\n

Jak to vypad\u00e1 s regulacemi UEFA Financial Fair Play? Ud\u00e1ly se n\u011bjak\u00e9\u00a0zm\u011bny?<\/b><\/p>\n

Pom\u00e1lu ztr\u00e1c\u00edm v\u016fli se touto problematikou d\u00e1l zab\u00fdvat, i kdy\u017e v\u00edm, \u017ee bych nem\u011bl. Nav\u0161t\u00edvil jsem konference, kde byl \u0159e\u010dn\u00edk po\u017e\u00e1d\u00e1n\u00a0o shrnut\u00ed \u201cFair Play\u201c a zd\u00e1 se, \u017ee toho nejsou schopni. Nen\u00ed tu \u017e\u00e1dn\u00e1 souhrnn\u00e1 verze. Na za\u010d\u00e1tku m\u00e9 kari\u00e9ry jsem si zapamatoval jednu dobrou radu, kter\u00e1 zn\u011bla, \u201ckdy\u017e p\u0159ejde\u0161 ulici za \u017eenou \u010di mu\u017eem na druh\u00e9 stran\u011b a nedok\u00e1\u017ee\u0161 jim n\u011bco najednou vysv\u011btlit, pak je to p\u0159\u00edli\u0161 komplikovan\u00e9\u201c. No a Fair Play v tomto testu selh\u00e1v\u00e1. Principem z\u016fst\u00e1v\u00e1, \u017ee kluby mus\u00ed \u017e\u00edt ze sv\u00fdch prost\u0159edk\u016f. A utr\u00e1cen\u00ed je limitov\u00e1no na pen\u00edze vyd\u011blan\u00e9 z n\u00e1v\u0161t\u011bvnosti, televiz\u00ed a sponzor\u016f. Znamen\u00e1 to, \u017ee miliard\u00e1\u0159sk\u00fd fanda t\u0159eba Tranmere Rovers by je v p\u0159\u00ed\u0161t\u00edch deseti let nemohl p\u0159em\u011bnit v evropsk\u00e9 \u0161ampiony. Takov\u00e9 financov\u00e1n\u00ed je „mimo z\u00e1kon“. M\u00edsto toho by jim mohl postavit nov\u00fd stadion, nebo tr\u00e9ninkov\u00e9 h\u0159i\u0161t\u011b a pomalu a bez z\u00e1ruky vybudovat t\u00fdm \u017eij\u00edc\u00ed ze vstupn\u00e9ho, kter\u00fd by mohl stoupat tabulkou. Te\u010f na to m\u00e1 ka\u017ed\u00fd sv\u016fj pohled. J\u00e1 osobn\u011b nesouhlas\u00edm. Profesion\u00e1ln\u00ed fotbal v Anglii v\u017edy dobrodinc\u016fm dovoloval\u00a0takov\u00fdm \u010di onak\u00fdm\u00a0zp\u016fsobem zaji\u0161\u0165ovat na\u0161e kluby a to te\u010f bu\u010f nemohou, nebo jsou siln\u011b omezeni. Nev\u00edm, co je na tom \u0161patn\u00e9ho. V na\u0161em p\u0159\u00edpad\u011b n\u00e1s to ale posunuje do m\u00edrn\u011b siln\u011bj\u0161\u00ed pozice. Mnoho na\u0161ich rival\u016f se spol\u00e9h\u00e1 na pen\u00edze bohat\u00fdch majitel\u016f. Ale mysl\u00edm, \u017ee to klub\u016fm p\u0159\u00edli\u0161 nedovoluje uvolnit se z ekonomick\u00e9 sv\u011brac\u00ed kazajky. Naopak by to je\u0161t\u011b mohlo prohloubit sou\u010dasn\u00fd monopol.<\/p>\n

Je pravda, \u017ee mus\u00edme prodat jednoho d\u016fle\u017eit\u00e9ho hr\u00e1\u010de za sezonu, abychom mohli v\u016fbec fungovat?<\/strong><\/p>\n

Ne, nen\u00ed. Je pravda, \u017ee n\u00e1\u0161 rozpo\u010det, i kdy\u017e je pod dobr\u00fdm dohledem, z\u016fst\u00e1v\u00e1 velmi t\u011bsn\u00fd. Ztr\u00e1c\u00edme p\u011bt milion\u016f za sezonu a to \u010d\u00edslo kles\u00e1 jen pokud se n\u00e1m da\u0159\u00ed na h\u0159i\u0161ti. V\u0161echny ztr\u00e1ty pokr\u00fdv\u00e1me lep\u0161\u00edmi v\u00fdkony na tr\u00e1vn\u00edku, p\u0159\u00edpadn\u00fdmi v\u011bt\u0161\u00edmi p\u0159\u00edjmy ze vstupn\u00e9ho \u010di od sponzor\u016f nebo p\u016fj\u010dov\u00e1n\u00edm – co\u017e je st\u00e1le t\u011b\u017e\u0161\u00ed a t\u011b\u017e\u0161\u00ed, nebo nakonec obchodem s hr\u00e1\u010di. To, jak klub financujeme, nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm a mysl\u00edm, \u017ee fanou\u0161ci tomu rozum\u00ed a oce\u0148uj\u00ed, \u017ee v\u0161echny pen\u00edze jdou do Finch Farm.<\/p>\n

Co pro klub finan\u010dn\u011b znamenal postup do semifin\u00e1le FA Cupu?<\/strong><\/p>\n

Kdy\u017e jsme se v roce 2009 dostali do fin\u00e1le, vyd\u011blali jsem zhruba 5 milion\u016f. Ale tehdy jsme byli \u010dast\u011bji v televizi a bylo nastaveno vy\u0161\u0161\u00ed vstupn\u00e9. Tak\u00e9 n\u00e1m ale vznikly dodate\u010dn\u00e9 n\u00e1klady, kter\u00e9 z t\u00e9to \u010d\u00e1stky mus\u00ed b\u00fdt ode\u010dteny – po\u0159\u00e1d\u00e1n\u00ed z\u00e1pas\u016f na Goodisonu, stejn\u011b jako zvy\u0161ov\u00e1n\u00ed hr\u00e1\u010dsk\u00fdch bonus\u016f za postupy. V t\u00e9to sezon\u011b jsme m\u011bli jen dva televizn\u00ed z\u00e1pasy – proti Sunderlandu – a tak\u00e9 ceny vstupn\u00e9ho jsou ni\u017e\u0161\u00ed. V \u0161ir\u0161\u00edm kontextu – ka\u017ed\u00e1 ligov\u00e1 pozice m\u00e1 cenu jednoho milionu a ka\u017ed\u00fd ligov\u00fd televizn\u00ed p\u0159enos vyd\u011bl\u00e1 kolem p\u016fl milionu. FA Cup znamen\u00e1 p\u011bkn\u00fd bonus, ale za ligov\u00fdm p\u0159\u00edjmem\u00a0z\u016fst\u00e1v\u00e1 s velk\u00fdm odstupem.<\/p>\n

Jsme v nebezpe\u010d\u00ed\u00a0napodoben\u00ed glasgowsk\u00fdch Rangers?<\/b><\/p>\n

Samoz\u0159ejm\u011b, \u017ee ne. Jedn\u00edm z probl\u00e9m\u016f, se kter\u00fdmi mus\u00edm \u017e\u00edt, je mno\u017estv\u00ed spekulac\u00ed ve fotbale a s\u00e1ga Rangers je z toho pohledu typick\u00e1. Pochybuji, \u017ee n\u011bkdo zn\u00e1 pln\u00e9 p\u0159\u00ed\u010diny a d\u016fvody probl\u00e9m\u016f Rangers, o jejich rozsahu ani nemluv\u011b. V na\u0161em p\u0159\u00edpad\u011b m\u00e1me \u010distou a pln\u011b auditovanou pozici a jsme si naprosto v\u011bdomi v\u0161ech aspekt\u016f na\u0161eho cash flow, z\u00e1vazk\u016f a risk\u016f. Na Goodison Parku operujeme nejlep\u0161\u00edmi postupy a tak to i z\u016fstane.<\/p>\n

Uk\u00e1zal n\u011bkdo z\u00e1jem o koupi klubu, nebo dokonce p\u0159edlo\u017eil nab\u00eddku? Pokud ano, kdo?<\/strong><\/p>\n

Na podzim jsme vedli diskuze asi s tuctem potenci\u00e1ln\u00edch kupc\u016f nebo jejich poradci. To je tucet stran, kter\u00e9 si na\u0161ly \u010das na posouzen\u00ed a zapsali se k dohod\u011b d\u016fv\u011brnosti. Tehdy jsme v\u011b\u0159ili, \u017ee z toho mohlo n\u011bco vzej\u00edt. Bohu\u017eel se tak nestalo. Znovu nastalo ticho, p\u0159itom k n\u011bmu nebyl \u017e\u00e1dn\u00fd d\u016fvod. Je to nep\u0159edv\u00eddateln\u00e9 a nelogick\u00e9. A zat\u00edmco je to proces, kter\u00fd by prov\u011b\u0159il trp\u011blivost ka\u017ed\u00e9ho, je to tak\u00e9 proces, kter\u00fd se aktu\u00e1ln\u011b tv\u00e1\u0159\u00ed m\u00e9n\u011b optimisticky jako\u017eto d\u016fsledek glob\u00e1ln\u00edho ekonomick\u00e9ho strachu. Hled\u00e1n\u00ed investic \u0159ad\u00edme na vrchol na\u0161eho seznamu a pokra\u010dujeme v pr\u00e1ci s partnery po cel\u00e9m sv\u011bt\u011b, abychom doc\u00edlili v\u00fdsledku, kter\u00fd chceme.<\/p>\n

Pro\u010d klub nestanov\u00ed hodnotu, za kterou je klub na prodej?<\/strong><\/p>\n

Proto\u017ee \u017e\u00e1dn\u00e1 stanoven\u00e1 cena nen\u00ed. Nen\u00ed to jako koup\u011b domu nebo drah\u00e9ho auta. Ocen\u011bn\u00ed fotbalov\u00e9ho klubu nen\u00ed v\u011bda. Je to nep\u0159esn\u00e9, subjektivn\u00ed a bez pravidel. „Norm\u00e1ln\u00ed“ podnik\u00e1n\u00ed jsou oce\u0148ov\u00e1ny na p\u0159edpov\u011bd\u00edch budouc\u00edch p\u0159\u00edjm\u016f. Jak\u00e9 jsou na\u0161e budouc\u00ed p\u0159\u00edjmy? Fotbal je nep\u0159edv\u00eddateln\u00fd. Ned\u00e1vno tu bylo n\u011bkolik fotbalov\u00fdch transakc\u00ed, kde byla hodnota bu\u010f zve\u0159ejn\u011bna nebo se o n\u00ed spekulovalo. Zopakuji jednu v\u011bc, a to, \u017ee jsme s nik\u00fdm doposud nevstoupili do v\u00e1\u017en\u00fdch diskuz\u00ed o cen\u011b a nebyla to \u017e\u00e1dn\u00e1 p\u0159ek\u00e1\u017eka. Je to jako zaseknut\u00e1 deska, nejd\u016fle\u017eit\u011bj\u0161\u00ed je to, \u017ee investor je seri\u00f3zn\u00ed a chce Everton posunout dop\u0159edu.<\/p>\n

Objevilo se n\u011bkolik implikac\u00ed, nikoliv opravdov\u00fdch obvin\u011bn\u00ed, \u017ee \u010dlenov\u00e9 veden\u00ed od\u010derp\u00e1vaj\u00ed z klubu pen\u00edze. Jak\u00e1 bude va\u0161e odpov\u011b\u010f?<\/strong><\/p>\n

Jsem t\u00edm zd\u011b\u0161en. Tento klub je pr\u016fhledn\u00fd, otev\u0159en\u00fd a poctiv\u00fd. Opakovan\u011b jsme \u0159ekli, \u017ee nikdo z \u010dlen\u016f veden\u00ed si pen\u00edze z klubu nebere. Ani v \u017e\u00e1dn\u00e9 form\u011b odm\u011bn, vyd\u00e1n\u00ed, ni\u010deho. Te\u010dka. Pokud tomu, nebo \u010d\u00edsl\u016fm, kter\u00e9 vyd\u00e1v\u00e1me, n\u011bkdo nev\u011b\u0159\u00ed, tak je to stejn\u00e9 jako \u0159\u00edct, \u017ee l\u017eu. Nejen, \u017ee tu nejsou \u017e\u00e1dn\u00e9 v\u00fddeje a odm\u011bny, neexistuj\u00ed \u017e\u00e1dn\u00e9 souvisej\u00edc\u00ed preferen\u010dn\u00ed nebo pohodln\u00e9 obchody s \u010d\u00edmkoliv, co kupujeme nebo obchody, do kter\u00fdch vstupujeme. Je to takhle jednoduch\u00e9.<\/p>\n

Velk\u00e1 ot\u00e1zka, kter\u00e1 nen\u00ed n\u011bkter\u00fdm lidem jasn\u00e1, se to\u010d\u00ed kolem jednotn\u00e9 \u010d\u00e1stky v \u00fa\u010detnictv\u00ed pro „Provozn\u00ed n\u00e1klady“, kter\u00e1 \u010din\u00ed asi 24 milion\u016f. Je mo\u017en\u00e9 uv\u00e9st detaily?<\/strong><\/p>\n

Tu \u010d\u00e1stku tvo\u0159\u00ed zhruba 25 n\u00e1kladov\u00fdch center kter\u00e9 jsou, jako ka\u017ed\u00e1 oblast klubu, neust\u00e1le monitorov\u00e1ny. Zahrnuje ka\u017edou polo\u017eku v\u00fddaj\u016f krom\u011b plat\u016f. Je to mnohem m\u00e9n\u011b, ne\u017e u \u0159ady klub\u016f podobn\u00e9 velikosti. Nav\u00edc jsme si ned\u00e1vno najali specialistu, kter\u00fd by m\u011bl toto \u010d\u00edslo stla\u010dit je\u0161t\u011b v\u00edce dol\u016f.<\/p>\n

365 dn\u00ed v roce udr\u017eujeme Goodison a Finch Fram. Plat\u00edme n\u00e1jem, sazby a zna\u010dn\u00e9 \u00fa\u010dty za technick\u00e9 slu\u017eby. Udr\u017eujeme jeden z nejkvalitn\u011bj\u0161\u00edch\u00a0tr\u00e1vn\u00edk\u016f v lize, podporujeme modern\u00ed techniku, zaji\u0161\u0165ujeme si IT a komunika\u010dn\u00ed infrastrukturu. V t\u00e9to sezon\u011b jsme po\u0159\u00e1dali ji\u017e 24 z\u00e1pas\u016f a platili policii, steward\u016fm a\u00a0za\u0159izovali drah\u00fd provoz b\u011bhem hrac\u00edch dn\u00ed. M\u00e9n\u011b \u010dast\u011bji jsme cestovali k venkovn\u00edm z\u00e1pas\u016fm a financovali velkou cestuj\u00edc\u00ed skupinu takov\u00fdm zp\u016fsobem, kter\u00fd zajist\u00ed, \u017ee m\u00e1me co nejlep\u0161\u00ed \u0161anci vyhr\u00e1t z\u00e1pas. \u010casto zaji\u0161\u0165ujeme velk\u00fd cestuj\u00edc\u00ed support! Jako ka\u017ed\u00fd byznys plat\u00edme pr\u00e1vn\u00edk\u016fm, \u00fa\u010detn\u00edm, poradc\u016fm a auditor\u016fm a\u017e p\u0159\u00edli\u0161 moc, ale fotbal je byznys, kter\u00fd upout\u00e1v\u00e1 pozornost a my pot\u0159ebujeme pomoc od profesion\u00e1ln\u00edch partner\u016f. Je to velk\u00e9 a komplexn\u00ed podnik\u00e1n\u00ed. V na\u0161em klubu jsou n\u00e1klady pod kontrolou a minimalizov\u00e1ny.<\/p>\n

Tak\u017ee \u010d\u00e1stka 24 milion\u016f provozn\u00edch n\u00e1klad\u016f je za Goodison Park i Finch Fram dohromady?<\/strong><\/p>\n

Ano, jsou to provozn\u00ed n\u00e1klady cel\u00e9ho klubu, v\u0161echno krom\u011b plat\u016f. Pozn\u00e1mka, \u017ee pl\u00fdtv\u00e1me pen\u011bzi, je cel\u00e1 \u0161patn\u011b. M\u00e1me n\u00edzk\u00fd po\u010det person\u00e1lu, oddan\u00e9 zam\u011bstnance, kte\u0159\u00ed \u010dasto pracuj\u00ed ve slo\u017eit\u00e9m prost\u0159ed\u00ed a svou pr\u00e1ci d\u011blaj\u00ed dob\u0159e. Tento klub je hrd\u00fd na to, \u017ee \u0159\u00edd\u00ed lo\u010f, kter\u00e1 m\u00e1 tak skv\u011bl\u00fd t\u00fdmov\u00fd spirit.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gener\u00e1ln\u00ed \u0159editel Evertonu, Robert Elstone, odpov\u011bd\u011bl\u00a0str\u00e1nce bluekipper.com na n\u011bkolik zaj\u00edmav\u00fdch ot\u00e1zek. Jak\u00e9 dlouhodob\u00e9 kroky jsou podnik\u00e1ny v ot\u00e1zce udr\u017een\u00ed Davida…<\/p>\n","protected":false},"author":7,"featured_media":1312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nRozhovor s Elstonem - Official Czech & Slovak Everton Supporters' Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evertonfc.cz\/index.php\/2012\/04\/17\/rozhovor-s-elstonem\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rozhovor s Elstonem - Official Czech & Slovak Everton Supporters' Club\" \/>\n<meta property=\"og:description\" content=\"Gener\u00e1ln\u00ed \u0159editel Evertonu, Robert Elstone, odpov\u011bd\u011bl\u00a0str\u00e1nce bluekipper.com na n\u011bkolik zaj\u00edmav\u00fdch ot\u00e1zek. 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